Marketing CRM Ops Technical Specialist

Zip Co Limited; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Incentive programs

Unlimited PTO

Generous parental leave

401k match

Job summary

Zip Co Limited is seeking a CRM Technical Ops Specialist to execute and optimize personalized customer communications across email, push, SMS, and lifecycle channels. You will work within the CRM Operations team to balance technical execution with analytical insight and pilot AI-enabled marketing initiatives.

You will partner with Marketing, Product, Data, and CRM teams to refine targeting, segmentation, and operational workflows, while continually improving engagement and lifecycle performance

Qualifications

• 2+ years of experience in CRM, lifecycle marketing or marketing automation.
• Hands-on experience with CRM platforms and multi-channel campaigns.
• Strong analytical and problem-solving skills with data-driven mindset.

Responsibilities

• Build and optimize CRM campaigns across email, push, SMS, and lifecycle channels.
• Execute campaign operations from segmentation to deployment and reporting.
• Support data-driven audience targeting using customer insights and lifecycle trends.
• Collaborate with Marketing, Product, Data, and CRM stakeholders on execution plans.
• Monitor performance with A/B tests, personalization, and device optimization.
• Leverage AI-driven tools to improve segmentation, targeting, and workflow efficiency.
• Analyze results and provide recommendations for continuous CRM improvements.
• Support journey management, business rules, and workflow documentation.
• Manage data integrations and dependencies for accurate targeting and delivery.
• Stay updated on CRM/Martech/AI best practices to evolve capabilities.

Skills

CRM experience

Lifecycle marketing

Marketing automation

Audience targeting

Campaign analytics

A/B testing

AI tooling

Cross-functional collaboration

Multi-channel campaigns

Detail-oriented

Education

Bachelor’s degree or equivalent practical experience in Marketing/Communications/Business/Analytics

Tools

Braze

Salesforce Marketing Cloud

Adobe Marketing Cloud

Pardot

Marketo

Cheetah

Job description

• Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency.
• Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy.
• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.

Start your adventure with Zip

As a CRM Technical Ops Specialist, you’ll play a critical role in helping Zip execute and optimize timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale.

You’ll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization.

Interesting problems you’ll get to solve

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
• Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
• Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
• Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
• Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time

What you’ll bring to the team

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
• Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
• Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
• Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
• High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
• Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $70,000 - $80,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.

*Please note that visa sponsorship is not available for this position.

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Zip Co Limited’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Zip Co Inc uses AI technology to assist in our hiring process. We want to be transparent about how we may use this technology and your rights. We use Greenhouse Software’s Talent Matching feature to assist with reviewing applications for the skills and experience we have decided are important for this role.