Senior Data Marketing Analyst

Zip Co; New York (NY); Remote; USD 92,000 - 125,000; Full time

Benefits offered by this job

Flexible working culture

Unlimited PTO

Generous parental leave

401k match

Learning stipend

Union Square office access

Job summary

Zip Co is seeking a Senior Marketing Data Analyst to transform complex marketing data into performance insights that drive business decisions. The role sits at the center of Zip’s marketing measurement, partnering with growth, lifecycle, and marketing science teams to elevate data-driven culture.

You will lead analyses, dashboards, and reporting, helping teams understand what happened, why it happened, and what actions to take next across channel performance and lifecycle initiatives.

Qualifications

• Deep expertise in marketing analytics and SQL.
• Experience building dashboards and translating data into business recommendations.
• Familiarity with attribution, incrementality, and funnel analysis.
• Ability to lead analyses and partner with marketing teams to drive decisions.
• Experience mentoring other analysts and building scalable analytics foundations.

Responsibilities

• Own marketing analytics across channel performance and funnel reporting.
• Build and maintain dashboards for marketing leadership and stakeholders.
• Lead ad hoc analyses to uncover drivers and opportunities for action.
• Develop executive summaries communicating performance, trends and implications.
• Partner with marketing teams to define what matters and how to measure it.
• Apply AI-enabled tools to analytics workflows while ensuring accuracy.
• Monitor data quality and collaborate to improve data reliability.

Skills

Marketing analytics

SQL

Dashboarding

Data visualization

Measurement & attribution

AI-enabled analytics

Business recommendations

Tools

dbt

Tableau

Job description

• Deep expertise in marketing analytics, SQL, building SNF agents, dashboarding, and translating complex data into clear business recommendations


• A rigorous, curious approach to measurement, with the ability to move from business question to analysis, insight, and action


• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

Start your adventure with Zip

As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions. You’ll go beyond reporting what happened to uncover why it happened, what it means, and what teams should do next.

You’ll lead analysis, dashboarding, and reporting support across the marketing organization, partnering closely with all marketing teams - especially growth and lifecycle - and marketing science. As Zip continues to invest in measurement and data infrastructure, you’ll play an important role in building a rigorous, data-driven marketing culture where teams trust the data and use it to make better decisions.

Interesting problems you’ll get to solve

• Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business


• Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers


• Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action


• Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps


• Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data


• Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness


• Monitor data quality, identify anomalies or inconsistencies, investigate root causes, and partner with relevant teams to improve the reliability of marketing data


• Build AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis, while critically evaluating outputs for accuracy, limitations, and appropriate use


• Use critical thinking and cognitive flexibility to test assumptions, explore alternative explanations, and adapt analytical approaches as new information becomes available


• Present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities and risk trade-offs


• Continuously explore new analytical methods, AI capabilities, and measurement approaches, applying sound judgment to determine when they can responsibly improve the quality of marketing insights

What you’ll bring to the team

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, including experience operating in highly complex analytical environments.


• Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets.


• Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations.


• Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions.


• Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions.


• Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation and business impact.


• Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations.


• Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency and risk.


• Experience establishing analytical standards, shared metrics or reusable frameworks that improve consistency and scalability across teams.


• Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation or self-service capabilities.


• Demonstrated ability to mentor other analysts, elevate analytical rigor and contribute to stronger technical and problem-solving practices across a team.

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Flexible working culture


• Incentive programs


• Unlimited PTO


• Generous paid parental leave


• Leading family support policies


• Company-sponsored 401k match


• Learning and wellness subscription stipend


• Beautiful Union Square office with a casual dress code


• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $92,000 - $125,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

We are a proud 2025 Circle Back initiative employer and will respond to every applicant.