Marketing Copywriter

University of Missouri Health Care; Columbia Township (MO); Hybrid; USD 53,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement options

Tuition assistance

Job summary

MU Health Care is seeking a Creative Copywriter to transform complex health care topics into clear, engaging content. You will craft multichannel campaigns across print and digital media, write persuasive emails, and ensure messaging aligns with our brand voice.

Collaborate with marketing strategists, designers, and subject matter experts to deliver on-brand content on tight deadlines. Hybrid schedule and an opportunity to impact patients, employees, providers, and the communities we serve.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business, or healthcare administration, or related field.
• Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

Responsibilities

• Write, edit, and develop content for multi-channel marketing campaigns.
• Deliver marketing and advertising copy with attention-grabbing headlines and clear calls to action.
• Ensure tone and brand voice across all mediums.
• Work collaboratively with marketing strategists, designers, and other communicators to develop content strategies.
• Interview physicians, healthcare administration professionals, and patients to inform content.
• Maintain deadlines and project manage from start to finish, including outlines and interviews.

Skills

Creative writing

Multichannel marketing

Content development

Project management

Brand voice

Editing

Education

Bachelor's degree in Marketing/Communications/Journalism/Business/Healthcare administration

Job description

Shift: Monday – Friday 8 a.m. to 5 p.m., evenings/weekends as required
Work Arrangement: Hybrid
Department: Planning & Marketing

Facility: Falling Leaf - 3100 Falling Leaf Court Columbia, MO
Compensation:

Base Pay Range: $52,665.60 - $83,179.20 per year, based on experience

ABOUT THE JOB

MU Health Care is looking for a talented and creative individual to join our team as a Creative Copywriter. The ideal candidate will possess exceptional writing skills and a passion for transforming complex health care topics into clear, engaging content that resonates with various audiences. We are seeking someone who thrives in a collaborative, fast-paced environment, can manage multiple projects simultaneously, and consistently delivers high-quality work while meeting deadlines.

Beyond strong writing abilities, we are looking for a strategic creative with experience developing and executing multichannel marketing campaigns from concept to completion. The successful candidate will have a proven track record of producing compelling content across both print and digital advertising platforms, creating effective email journeysand adapting messaging for different audiences and stages of the customer experience. They should be highly detail-oriented, able to quickly incorporate feedback, and demonstrate the ability to apply previous edits and brand guidance to future projects with minimal revisions.

The ideal candidate will have a deep understanding of brand voice, strong project management skills, and the ability to craft persuasive calls to action that drive engagement and results. If you're excited about making an impact through your writing and helping a leading health care organization connect with patients, employees, providers, and the communities we serve, we encourage you to apply.

ABOUT MU HEALTH CARE

MU Health Care is proud to be named one of Forbes’ Best-in-State Employers seven years in a row, and that’s largely a result of the incredible culture and team we’ve built. At MU Health Care, we have an inspired, hard-working and collaborative environment driven by our mission to save and improve lives. Here, we believe anything is possible and rally around solutions. We celebrate innovation and offer opportunities to be a part of something bigger — to have a voice and role in the work that is serving our community and changing the field of medicine.

Our academic health system — the only in mid-Missouri — is home to seven hospitals, including the region’s only Level 1 Trauma Center and region’s only Children’s Hospital, as well as over 90 specialty clinics. Here you can define your career among our many clinical and nonclinical positions — with growth, opportunity and support every step of the way.

Learn more about MU Health Care.

Learn more about living in mid-Missouri.

EMPLOYEE BENEFITS

• Health, vision and dental insurance coverage starting day one
• Generous paid leave and paid time off, including nine holidays
• Multiple retirement options, including 100% matching up to 8%and full vesting in three years
• Tuition assistance for employees (75%) and immediate family members (50%)
• Discounts on cell phone plans, rental cars, gyms, hotels and more
• See a comprehensive list of benefits here.

DETAILED JOB DESCRIPTION

• Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces to engage various healthcare audiences.
• Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.
• Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.
• Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.
• Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.
• Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.
• Maintain deadlines and project manage from start to finish, including outlines, drafting and interviews with SMEs.
• May complete unit/department specific duties as outlined in department documents.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, communications, journalism, business, or healthcare administration, or a related field.
• Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

PREFERRED QUALIFICATIONS

• Experience in health care, hospitality, or service sectors.
• Preferred experience writing multichannel campaigns in a marketing or communications role.
• Additional license/certification requirements as determined by the hiring department.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.