Marketing Communications Associate

Physician Care Coordination Consultants (PC3); Jeffersontown (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

Physician Care Coordination Consultants (PC3) is seeking a Marketing Communications Associate to craft and execute content strategies that align with business goals and brand messaging. You will manage calendars, brainstorm ideas, and plan campaigns to ensure consistent, purposeful content delivery across channels.

You will produce blog posts, social updates, articles, videos, podcasts, newsletters, and other formats while developing sales materials to promote brand and services.

Qualifications

• Bachelor’s degree in English, communications or journalism is required.
• Minimum 5 years of experience in related marketing roles.
• Healthcare marketing experience is preferred.
• Strong writing, editing, SEO, data analytics, and social media management skills.

Responsibilities

• Develop content strategy aligned with business goals and brand messaging.
• Create content calendars and brainstorm ideas for campaigns across channels.
• Produce diverse content: blog posts, social updates, articles, videos, podcasts, infographics, newsletters.

Skills

Writing

Editing

SEO

Analytics

Social media

Content management

Education

Bachelor’s degree in English/communications/journalism

Tools

Google Analytics

CRM

CMS

Job description

Description

Job Classification:

This is an exempt position under the Fair Labor Standards Act (FLSA) and is not eligible for overtime pay.

Our Mission:

Our mission is to drive financial wellness in healthcare organizations so more patients can receive the care they need.

Our Vision:

Our vision is a future where we help healthcare organizations thrive in a complex ecosystem by clearing a path to financial health.

Our Culture:

We are committed to creating a workplace where every member feels valued, empowered, and inspired to contribute their best. Together we will foster a culture that promotes work-life balance and celebrates community engagement, personal achievements, milestones, and special occasions.

Values:

• Integrity – We do what's right, no matter what.
• Innovation – We use a harmonious blend of data, tech, and a human-centric approach.
• Compassion – We understand the stress of healthcare organizations and their patients.
• Determination – Our mission is our guiding force.
• Partnership – We build enduring relationships through listening, communication and accountability.
• Dignity – We have significant pride in each other and our work.

Job Summary:

The Marketing Communications Associate (MCA) will develop a content strategy aligned with business goals, target audience needs, and brand messaging. This includes creating content placement calendars, brainstorming content ideas, and planning campaigns to ensure consistent and purposeful content delivery.

The MCA will produce a variety of content types such as blog posts, social media updates, articles, videos, podcasts, infographics, and newsletters. The goal is to create engaging, informative, and valuable content that attracts and retains customers.

The Associate will develop sales materials to promote our brand and all products and services, including pamphlets, brochures, letters, mailers, radio commercials, print ads, emails, social media posts, digital video and web site content.

This position reports to the Chief Strategy Officer.

Supervisory Responsibilities:

This position has no direct supervisory responsibilities.

Duties/Responsibilities:

• Content Optimization: The MCA will optimize content for search engines using keyword research, meta tags, and SEO best practices. They ensure content is discoverable and performs well in search rankings.
• Distribution and Promotion: The MCA manages content distribution across multiple channels, including social media, Hospital Associations' media opportunities, email marketing, blogs, and other digital platforms, to maximize reach and engagement.
• Analytics and Performance Tracking: The MCA will track key performance indicators (KPIs), analyze engagement metrics, and recommend adjustments to strategies based on data to improve results over time.
• Collaboration: The MCA will work closely with all other PC3 departments and service lines to develop promotional and educational materials and ensure content aligns with overall marketing strategy and company objectives.
• Content Maintenance: The MCA will update, repurpose, and improve existing content to ensure it remains relevant, accurate, and effective in driving engagement.
• Develop strategies to grow social media followings, increase engagement, and strengthen brand recognition. Research target audiences and collaborate with the marketing and social media team to create effective campaigns. Identify innovative ways to engage online influencers and build brand awareness. Track initiative performance, implement improvements based on results, identify emerging trends that could benefit the organization, and present findings through reports and presentations.
• Other duties as assigned.

Requirements

Knowledge/Skills/Abilities:

• Key skills include writing, editing, SEO, data analytics, social media management, geo-targeting and proficiency with marketing tools like Google Analytics, CRM systems, and content management platforms.
• Strong research, creativity, and communication skills are essential for producing high-quality content that resonates with the target audience.
• Proficient in Microsoft Office applications.
• Strong interpersonal and organizational skills.

Education and Experience:

• Minimum of 5 years of experience in related roles.
• Working knowledge of digital marketing, content development and AI tools.
• Bachelor’s Degree in English, communications or journalism required.
• Healthcare experience preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.