Marketing Copywriter

Insight Global; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Insight Global is seeking a skilled Copywriter to craft engaging product and company marketing content in our voice for online and print channels. You will report to a Marketing Manager and contribute original ideas that align with business objectives.

The ideal candidate has 3+ years of copywriting experience, strong editing skills, and experience with social media, email marketing, and digital advertising.

Qualifications

• Bachelor's degree in English, Communications, Marketing or relevant field.
• 3+ years of agency or in-house copywriting experience.
• Excellent writing, editing, and proofreading skills.
• Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing.
• Ability to simplify complex products or services into clear, customer focused messaging.
• Proficient in Microsoft Office products.
• Portfolio of writing demonstrating marketing and campaign work.
• Experience with project management software and email marketing platforms.
• Knowledge of basic UI/UX best-practices.
• Familiarity with SEO, content marketing, and marketing automation platforms.
• Experience using Adobe Creative Suite and Workfront.

Responsibilities

• Produce engaging, accurate product and company marketing content in our voice.
• Collaborate with the creative team and internal stakeholders to present ideas to leadership.
• Translate complex offerings into clear, customer-focused messages.
• Support online and print marketing initiatives across channels including social, email, and events.

Skills

Copywriting

Editing

Social media marketing

Email marketing

Creative thinking

Collaboration

Communication

Technical messaging

Education

Bachelor's degree in English/Communications/Marketing

Tools

Adobe Creative Suite

Workfront

Microsoft Office

SEO tools

Job description

Job Description

The Copywriter will report to a Marketing Manager and will be responsible for producing engaging, accurate product and company marketing content in the company's voice online and in print. This position requires a high attention to detail, strong Voice of Customer, and experience with presenting original ideas to leadership that align with business objectives. The copywriter will be a creative, sharp, dedicated, and ambitious individual who wants to make a high impact.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• Bachelor's degree in English, Communications, Marketing or relevant field
• 3+ years of agency or in-house copywriting experience
• Excellent writing, editing, and proofreading skills
• Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing.
• Creativity, adaptability, and the ability to work collaboratively with the creative team and other internal stakeholders
• Ability to simplify complex products or services into clear, customer focused messaging
• Proficient in Microsoft Office products
• A portfolio of previous work demonstrating a range of marketing and campaign writing -Prior writing experience in security, audio/visual, fire/safety, data communications or similar technical field
• Experience using project management software and email marketing platforms
• Knowledge of basic UI/UX best-practices
• Familiarity with SEO, content marketing, and marketing automation platforms
• Experience using Adobe Creative Suite and Workfront