Marketing Coordinator: Social Media & Campaign Lead

Sames Auto Group; Laredo (TX); Hybrid; USD 42.000 - 66.000; Vollzeit

Zusammenfassung

Sames Auto Group is seeking a Marketing Coordinator to support and execute the dealership’s marketing and social media strategies across digital channels. You will manage day-to-day engagement, coordinate campaigns, and ensure consistent brand communication across platforms.

Responsibilities include content creation, community management, campaign execution, and performance analysis to drive engagement, brand awareness, and customer connection. Hybrid work options are available.

Qualifikationen

• Advanced proficiency in Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn.
• Strong content creation and copywriting skills.
• Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom.
• Solid understanding of SEO, keyword research, and GA4.
• Strong understanding of marketing concepts and campaign strategy.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication skills with a customer-focused mindset.
• Ability to work collaboratively in a team environment, including hybrid work settings.
• Bachelor’s degree preferred; portfolio or certifications may be considered.
• Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred.
• Familiarity with content creation tools and analytics platforms.

Aufgaben

• Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)
• Develop, implement, and manage social media strategies aligned with business goals
• Create, edit, and publish engaging content including text, images, and video across platforms
• Monitor and respond to customer interactions while maintaining brand voice and professionalism
• Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)
• Manage logistics, timelines, and budgets related to marketing events and campaigns
• Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively
• Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance
• Identify trends, high-performing content, and opportunities for growth within the social media landscape
• Maintain compliance with brand standards and ensure all content aligns with company guidelines
• Assist in answering customer questions through social platforms in a timely and helpful manner
• Support additional social media efforts across multiple rooftops or brands as needed
• Maintain strong organization and attention to detail across all projects
• Perform additional duties as assigned by management

Kenntnisse

Social platforms

Copywriting

Design tools

SEO GA4

Marketing concepts

Organization

Time management

Communication

Team collaboration

Portfolio/Certs

Content creation

Analytics platforms

Ausbildung

Bachelor’s degree (Marketing/Comm/PR)

Portfolio or certifications accepted

Tools

Adobe Illustrator

Photoshop

Lightroom

Jobbeschreibung

Sames Auto Group is seeking a Marketing Coordinator to support and execute the dealership’s marketing and social media strategies across digital channels. You will manage day-to-day engagement, coordinate campaigns, and ensure consistent brand communication across platforms.

Responsibilities include content creation, community management, campaign execution, and performance analysis to drive engagement, brand awareness, and customer connection. Hybrid work options are available.