Marketing Coordinator: Social, Content & Analytics Lead

Lightwave Dental Management LLC; Richmond (VA); On-site; USD 42,000 - 68,000; Full time

Job summary

Lightwave Dental Management LLC in Richmond, VA is seeking a Marketing Coordinator to support marketing communications, maintain brand consistency, and help develop content for materials, presentations and social media.

You will manage creative resources, assist with events, perform market research, partner with agencies, and oversee corporate social media strategy with analytics to improve engagement.

Qualifications

• Associates or Bachelors degree in Marketing or related field, or 2 years relevant experience.
• Self-starter who can take direction and work independently.
• Experience with social media platforms.
• Strong organization to manage multiple projects to deadline.
• Excellent verbal and written communication skills.
• Critical thinking, problem solving, accuracy and attention to detail.
• Basic photography and graphic design skills.
• Experience coordinating with agencies, vendors and internal partners, documenting processes and reporting regularly.

Responsibilities

• Support overall marketing communications plans
• Maintain brand compliance and consistency throughout company
• Assist with content development for marketing materials, presentations and social media
• Assist with organization and development of creative resources library
• Support event related marketing (community outreach, tradeshows, etc.)
• Provide market research assistance (analyze competitive landscape, market trends and customer behavior)
• Act as a liaison for press release needs with our PR agency
• Social media management
• Implement and manage corporate social media strategy
• Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication
• Assist with practice level social media account management
• Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives

Skills

Social media management

Content development

Organizational skills

Written communication

Verbal communication

Critical thinking

Attention to detail

Photography basics

Graphic design basics

Cross-functional collab

Education

Associates or Bachelor's in Marketing or related field

Tools

Google Analytics

Social analytics tools

Job description

Lightwave Dental Management LLC in Richmond, VA is seeking a Marketing Coordinator to support marketing communications, maintain brand consistency, and help develop content for materials, presentations and social media.

You will manage creative resources, assist with events, perform market research, partner with agencies, and oversee corporate social media strategy with analytics to improve engagement.