Marketing Coordinator

Lightwave Dental Management LLC; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Lightwave Dental is seeking a Marketing Communications Specialist to support our marketing plans, maintain brand consistency, and develop content for materials, presentations and social media. You will help organize our creative resources, support events, and perform market research on trends and competitive landscape.

Collaboration with agencies and internal partners is essential. If you are a self-starter with strong communication, organizational skills and basic design/photo skills, join us

Qualifications

• Associate or bachelor's degree in Marketing or related field
• 2 years of relevant marketing experience
• Self-starter with ability to work independently
• Experience with social media platforms
• Strong verbal and written communication
• Excellent organization and multi-project management
• Basic photography and graphic design skills
• Experience coordinating with agencies and vendors

Responsibilities

• Support overall marketing communications plans
• Maintain brand compliance and consistency
• Develop content for marketing materials, presentations and social media
• Organize creative resources library
• Support event marketing and community outreach
• Provide market research on competitive landscape and trends
• Liaise with PR agency for press releases
• Manage social media and implement corporate strategy
• Create weekly/monthly content calendars and publish
• Assist with practice-level social media account management
• Use Google Analytics and channel analytics to report on growth

Skills

Social media experience

Content development

Verbal and written communication

Organization

Attention to detail

Graphic design basics

Photography basics

Cross-functional collaboration

Education

Marketing degree (Assoc/Bach)

Tools

Google Analytics

Social media analytics tools

Job description

Lightwave Dental was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 100 dental offices in 3 states. For additional information, please visit lightwavedental.com Follow us on LinkedIn, Facebook, and Instagram.

Responsibilities:

• Support overall marketing communications plans
• Maintain brand compliance and consistency throughout company
• Assist with content development for marketing materials, presentations and social media
• Assist with organization and development of creative resources library
• Support event related marketing (community outreach, tradeshows, etc.)
• Provide market research assistance (analyze competitive landscape, market trends and customer behavior)
• Act as a liaison for press release needs with our PR agency
• Social media management
• Implement and manage corporate social media strategy
• Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication
• Assist with practice level social media account management
• Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives

Qualifications:

• Associates or Bachelors degree in Marketing or a related field and\or 2 years relevant experience in a Marketing role
• Self-starter with ability to accept direction, yet work independently
• Working experience with social media platforms
• Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline
• Excellent verbal and written communication skills
• Critical thinking, problem solving, accuracy and attention to detail
• Basic photography and graphic design skills
• Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities

In return for providing an excellent employee and patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.