Marketing Coordinator — Public Health Campaigns & Analytics

baltimorecity; Baltimore (MD); On-site; USD 44,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Dental

Vision

Life insurance

AD&D

FSA

Wellness programs

Job summary

The City of Baltimore, Health Department, seeks a Marketing Coordinator to strategize and deploy marketing tools for campaigns. The role strengthens the department’s brand, programs, and services for internal and external audiences.

You will track marketing metrics, manage content, administer campaigns, and coordinate event advertising, collaborating with leadership to maximize use of Facebook, Instagram, Twitter, and LinkedIn.

Qualifications

• Education: High school diploma or GED.
• Experience in marketing, advertising, and development.
• Ability to manage projects from initiation to completion.
• Ability to manage multiple projects and responsibilities simultaneously.
• Excellent communication skills including public speaking.

Responsibilities

• Lead development and execution of marketing strategies for Health Department initiatives.
• Plan advertising and promotional activities aligned with brand standards.
• Prepare reports with data to show campaign effectiveness.
• Coordinate social media strategy across Facebook, Instagram, Twitter and LinkedIn.
• Research new media to improve marketing channels.

Skills

Marketing strategy

Campaign management

Content management

Data analysis

Public speaking

Education

High school diploma or GED

Job description

The City of Baltimore, Health Department, seeks a Marketing Coordinator to strategize and deploy marketing tools for campaigns. The role strengthens the department’s brand, programs, and services for internal and external audiences.

You will track marketing metrics, manage content, administer campaigns, and coordinate event advertising, collaborating with leadership to maximize use of Facebook, Instagram, Twitter, and LinkedIn.