Marketing Coordinator II Campaigns & Analytics

Brightstar Lottery; Saint Michael (MN); In loco; USD 52.000 - 72.000; Tempo pieno

Descrizione del lavoro

Brightstar Lottery is seeking a Marketing Coordinator II to plan, execute, and optimize integrated campaigns across digital, retail, and traditional channels. The role collaborates with cross-functional teams, vendors, and partners to deliver campaigns on time and within budget while ensuring regulatory compliance.

You'll contribute to data analysis, reporting, and market research to translate insights into actionable improvements.

Competenze

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of marketing experience in gaming, entertainment, retail, or consumer-focused industries.
• Experience supporting multi-channel campaigns across digital and offline environments.
• Familiarity with digital marketing tools, analytics platforms, and reporting dashboards.
• Strong communication and collaboration skills across diverse teams.

Mansioni

• Support development and execution of integrated marketing campaigns across digital, retail, and traditional channels
• Coordinate campaign timelines, content, and deliverables to ensure timely and high-quality execution
• Assist in delivering promotional initiatives for products, including draw-based and instant offerings
• Contribute to creation and management of marketing materials such as point-of-sale assets, email campaigns, social content, and web updates
• Ensure all communications align with brand guidelines and comply with industry regulations and responsible standards
• Support social media management and website updates to maintain an engaging and accurate digital presence
• Track and analyze campaign performance across channels, including email, social media, and paid advertising
• Assist in compiling reports and dashboards, providing insights to improve campaign effectiveness
• Monitor sales data, customer behavior, and market trends to support marketing strategies and optimization
• Coordinate with internal stakeholders and external partners to ensure alignment and successful delivery of initiatives

Conoscenze

Marketing fundamentals

Multi-channel marketing

Data analysis

Campaign planning

Communication

Formazione

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Strumenti

Analytics platforms

Descrizione del lavoro

Brightstar Lottery is seeking a Marketing Coordinator II to plan, execute, and optimize integrated campaigns across digital, retail, and traditional channels. The role collaborates with cross-functional teams, vendors, and partners to deliver campaigns on time and within budget while ensuring regulatory compliance.

You'll contribute to data analysis, reporting, and market research to translate insights into actionable improvements.