Marketing Communications Coordinator for Advancement

The University of West Alabama; Livingston (AL); On-site; USD 42,000 - 62,000; Full time

Job summary

The University of West Alabama is seeking a Marketing Communications Coordinator for Advancement to serve as the primary liaison between the Office of Communications and Marketing and the Division of Institutional Advancement, including Alumni Affairs and Development/Giving.

You will develop print and digital content, coordinate projects, and ensure brand consistency while supporting alumni engagement, fundraising initiatives, and donor recognition efforts.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• Minimum 2 years demonstrated success in communications, marketing, public relations, or a related field.
• Strong writing, editing, and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Ability to work collaboratively with a variety of stakeholders.

Responsibilities

• Serve as the primary communications contact for Institutional Advancement, supporting priorities.
• Develop and edit content for print and digital communications, including profiles, stories, emails, newsletters, website content, and event promotion materials.
• Support communications related to alumni engagement, events, fundraising initiatives, and donor recognition efforts.
• Coordinate communications projects from planning through completion, including timelines and review processes.
• Collaborate with the communications team to execute projects and ensure brand alignment.
• Utilize tools and platforms (email, CMS, social media, analytics, CRM systems) to support delivery of communications.
• Assist in supporting targeted or segmented communications with advancement staff as appropriate.
• Contribute to broader communications and marketing initiatives and perform other duties as assigned.

Education

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field

Strong writing and editing

Project management

Stakeholder collaboration

Content creation

Tools

Blackbaud Raiser's Edge NXT

Job description

Marketing Communications Coordinator for Advancement

University of West Alabama: Communications and Marketing

Location University of West Alabama

Open Date Apr 28, 2026

The Marketing Communications Coordinator for Advancement serves as the primary communications liaison between the Office of Communications and Marketing and the Division of Institutional Advancement, including the Offices of Alumni Affairs and Development/Giving.

This position supports the development and implementation of communications that promote alumni engagement, philanthropic giving, and donor stewardship. Working within a centralized communications team, the coordinator collaborates with advancement staff and communications colleagues to produce content and coordinate projects that align with the University’s brand, messaging, and strategic priorities.

Duties and Responsibilities

• Serve as the primary communications contact for Institutional Advancement, working closely with its staff in Alumni Affairs and Development/Giving to support communications needs and priorities.
• Develop and edit content for print and digital communications, including alumni and donor profiles, impact stories, email communications, newsletters, website content, and event promotion materials.
• Support communications related to alumni engagement, events, fundraising initiatives, and donor recognition efforts.
• Coordinate communications projects from planning through completion, including managing timelines, gathering content, and facilitating review and approval processes.
• Collaborate with members of the communications and marketing team to execute projects and ensure alignment with institutional messaging and branding.
• Utilize communications and marketing tools, including email marketing platforms, content management systems, social media tools, analytics platforms, and advancement systems such as Blackbaud Raiser’s Edge NXT, to support the delivery of communications.
• Assist in supporting targeted or segmented communications in coordination with advancement staff, as appropriate.
• Contribute to broader communications and marketing initiatives and perform other duties as assigned.

Qualifications

Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
• Minimum 2 years demonstrated success in communications, marketing, public relations, or a related field
• Strong writing, editing, and organizational skills
• Ability to manage multiple projects and meet deadlines
• Ability to work collaboratively with a variety of stakeholders

Preferred Qualifications

• Experience in higher education, nonprofit, or related environment
• Experience supporting communications related to alumni engagement, fundraising, or external relations
• Familiarity with digital communications platforms and content management systems
• Familiarity with Blackbaud Raiser’s Edge NXT or similar CRM systems

Knowledge, Skills, and Abilities

• Strong written and verbal communication skills
• Ability to develop content for a variety of audiences
• Strong attention to detail and organizational skills
• Ability to manage multiple priorities in a deadline-driven environment
• Proficiency with standard communications and marketing tools
• Understanding of how communications support engagement and institutional goals

FLSA: Exempt

Before hiring, the final candidate(s) must successfully pass a pre-employment background investigation, including information obtained from social media and other internet sources.

Equal Employment Opportunity Statement The University of West Alabama does not discriminate on the basis of race, religion, hearing status, personal appearance, color, sex, pregnancy, political affiliation, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability (including perceived disability), age, marital status, sexual orientation, gender identity, gender expression, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other protected category under applicable local, state, or federal law, including protections for those opposing discrimination or participating in any grievance process on campus, with the Equal Employment Opportunity Commission, or other human rights agencies.

AA/EO Employer.

Minority applications encouraged.