Marketing Coordinator - Events & Brand Growth (San Diego)

BH Properties; San Diego (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

BH Properties is seeking a Marketing Coordinator in San Diego, CA to lead events, social content, and community engagement for The Landing and related properties. You will contribute to a comprehensive annual marketing strategy for a high-rise office tower and urban retail center, aligning initiatives with leasing goals and NOI growth.

The role requires collaboration with tenants and city partners, budget management, and a strong emphasis on digital growth, analytics, and ROI-driven programs.

Qualifications

• Bachelor’s degree in sales, marketing, business administration, or a related field required.
• Related retail marketing experience with a track record of success in urban retail centers and high-profile shopping environments.
• Solid knowledge of retail management, marketing, and advertising principles, plus understanding of traditional and digital channels.
• Proficiency in social media marketing, including developing/ executing content strategies and monitoring performance metrics.
• Experience with MS Office 365 (MS Teams & other apps) and MS Excel.
• Must be highly organized, detail oriented, and able to manage multiple concurrent projects to achieve goals.
• Comfortable in a collaborative team environment.
• Exceptional communication and interpersonal skills.
• Must be available to work evenings and weekends to support events and programming.

Responsibilities

• Plan and execute events in the retail center in collaboration with the community, tenants, or around holidays.
• Manage a monthly content plan and post consistently on Instagram, Facebook, and TikTok.
• Engage with the local San Diego community, collaborating with the city and local nonprofits.
• Develop and execute a comprehensive annual marketing strategy for the 414,000-square-foot office tower and urban retail center in San Diego, aligning with BH Properties’ leasing strategy and NOI growth targets.
• Drive revenue-generating business development initiatives by monetizing center assets (digital directories, LED screens, experiential pop-ups, sponsorship activations, kiosks, media placements, seasonal programming).
• Strengthen retail partner relationships by collaborating with tenants to create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations.
• Build and manage the annual marketing budget funded through retailer contributions and ownership allocations to maximize ROI.
• Oversee visual merchandising, event collateral, branding, signage standards, storefront presentation, common area aesthetics, and digital displays.
• Lead marketing communications during renovations, redevelopment, or re-tenanting with clear shopper messaging and leasing support materials.
• Direct media planning and buying strategy across digital, social, OOH, streaming, influencer partnerships, and geo-targeted campaigns.
• Champion digital growth and customer engagement—social media, influencer collaborations, paid social, email marketing, SMS, CRM data capture, and analytics.
• Report on marketing forecasting and KPIs; adjust strategies quarterly based on performance insights.
• Attend select conferences and industry events.

Skills

Social media marketing

Communication skills

Project management

Budgeting

Event planning

Education

Bachelor’s degree in marketing or related field

Tools

MS Office 365

MS Excel

MS Teams

Job description

BH Properties is seeking a Marketing Coordinator in San Diego, CA to lead events, social content, and community engagement for The Landing and related properties. You will contribute to a comprehensive annual marketing strategy for a high-rise office tower and urban retail center, aligning initiatives with leasing goals and NOI growth.

The role requires collaboration with tenants and city partners, budget management, and a strong emphasis on digital growth, analytics, and ROI-driven programs.