Marketing Coordinator

BH Properties; San Diego (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

BH Properties is seeking a Marketing Coordinator in San Diego, CA to lead events, social content, and community engagement for The Landing and related properties. You will contribute to a comprehensive annual marketing strategy for a high-rise office tower and urban retail center, aligning initiatives with leasing goals and NOI growth.

The role requires collaboration with tenants and city partners, budget management, and a strong emphasis on digital growth, analytics, and ROI-driven programs.

Qualifications

• Bachelor’s degree in sales, marketing, business administration, or a related field required.
• Related retail marketing experience with a track record of success in urban retail centers and high-profile shopping environments.
• Solid knowledge of retail management, marketing, and advertising principles, plus understanding of traditional and digital channels.
• Proficiency in social media marketing, including developing/ executing content strategies and monitoring performance metrics.
• Experience with MS Office 365 (MS Teams & other apps) and MS Excel.
• Must be highly organized, detail oriented, and able to manage multiple concurrent projects to achieve goals.
• Comfortable in a collaborative team environment.
• Exceptional communication and interpersonal skills.
• Must be available to work evenings and weekends to support events and programming.

Responsibilities

• Plan and execute events in the retail center in collaboration with the community, tenants, or around holidays.
• Manage a monthly content plan and post consistently on Instagram, Facebook, and TikTok.
• Engage with the local San Diego community, collaborating with the city and local nonprofits.
• Develop and execute a comprehensive annual marketing strategy for the 414,000-square-foot office tower and urban retail center in San Diego, aligning with BH Properties’ leasing strategy and NOI growth targets.
• Drive revenue-generating business development initiatives by monetizing center assets (digital directories, LED screens, experiential pop-ups, sponsorship activations, kiosks, media placements, seasonal programming).
• Strengthen retail partner relationships by collaborating with tenants to create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations.
• Build and manage the annual marketing budget funded through retailer contributions and ownership allocations to maximize ROI.
• Oversee visual merchandising, event collateral, branding, signage standards, storefront presentation, common area aesthetics, and digital displays.
• Lead marketing communications during renovations, redevelopment, or re-tenanting with clear shopper messaging and leasing support materials.
• Direct media planning and buying strategy across digital, social, OOH, streaming, influencer partnerships, and geo-targeted campaigns.
• Champion digital growth and customer engagement—social media, influencer collaborations, paid social, email marketing, SMS, CRM data capture, and analytics.
• Report on marketing forecasting and KPIs; adjust strategies quarterly based on performance insights.
• Attend select conferences and industry events.

Skills

Social media marketing

Communication skills

Project management

Budgeting

Event planning

Education

Bachelor’s degree in marketing or related field

Tools

MS Office 365

MS Excel

MS Teams

Job description

MARKETING COORDINATOR – SAN DIEGO, CA

www.bhproperties.com

COMPANY

BH Properties, is a privately held commercial real estate investment firm focused on value-add acquisitions in office, industrial, retail, affordable and multi-family properties throughout the Western United States along with investments in distressed debt, ground leases and affordable housing. The Company is vertically integrated, with offices in Los Angeles, San Francisco, Riverside, Phoenix, Dallas, Houston, San Diego, and Seattle and can acquire and close transactions, in most cases, in as little as ten days. Founded over thirty two (32) years ago and operating with no outside capital partners allows us advantages in moving quickly and creatively in structuring acquisitions to satisfy seller needs. Today, the Company owns and operates approximately 12M square feet across 18 states.

In May 2025, the Company launched 'Haven Housing', an investment vertical for the sole purpose of acquiring affordable housing and market rate communities. As of its launch, Haven Housing, through its parent company, owns and manages over 4,000 residential units.

POSITION

The Marketing Coordinator will be primarily responsible for The Landing’s (formerly known as Hazard Center) marketing and events strategy and execution, which may include other properties over time. The role is highly visible, both internally and externally, requiring skills and experience in leadership, management, and communication.

LOCATION

San Diego, CA

REPORTING

Marketing Leadership

RESPONSIBILITIES

• Events: Plan and execute events in the retail center in collaboration with the community, tenants, or around holidays.
• Socials: Manage a monthly content plan and post consistently on Instagram, Facebook, and TikTok.
• Community: Engage with the local San Diego community, such as collaborations with the city and local nonprofits.
• Assist with development and execution of a comprehensive annual marketing strategy for the 414,000-square-foot, high-rise office tower and urban retail center in San Diego, aligning initiatives with BH Properties’ investment objectives, leasing strategy, and NOI growth targets.
• Help drive revenue-generating business development initiatives by monetizing center assets including digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming to support tenant sales and property income goals.
• Strengthening retail partner relationships by collaborating closely with national and local tenants to create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations that increase dwell time and conversion.
• Assist with building and managing the annual marketing budget funded through retailer contributions and ownership allocations; strategically deploy funds across events, digital advertising, paid media, experiential programming, PR, and creative production to maximize ROI.
• Stakeholder/vendor manager for all visual merchandising, event collateral, branding, and signage standards including storefront presentationcommon area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations to maintain a premium environment.
• Lead marketing communications during renovations, redevelopment, or re-tenanting initiatives, ensuring clear shopper messaging, leasing support materials, construction mitigation campaigns, and positive repositioning narratives during asset transitions.
• Assist with direction of media planning and buying strategy, identifying the most effective channels (digital, social, out-of-home, streaming, influencer partnerships, geo-targeted campaigns) to reach residents, office workers, tourists, and regional shoppers.
• Help champion digital growth and customer engagement initiatives, expanding social media presence, influencer collaborations, paid social performance, email marketing, SMS database growth, CRM data capture, and shopper analytics to increase repeat visitation and measurable engagement.
• Report on marketing financial forecasting, tracking KPIs including traffic, sales trends, campaign ROI, tenant participation, sponsorship revenue, and digital engagement metrics; adjust strategies quarterly based on performance insights.
• Attend select conferences and industry events.

KNOWLEDGE / SKILL REQUIREMENTS

• Bachelor’s degree in sales, marketing, business administration, or a related field required; advanced or graduate degree preferred.
• Related retail marketing experience, with a demonstrated track record of success in urban retail centers and high-profile shopping environments.
• Solid knowledge of retail management, marketing, and advertising principles, along with a practical working understanding of the media industry, including traditional and digital channels.
• Proficiency in social media marketing, including developing and executing content strategies, managing social media platforms, and monitoring engagement and performance metrics.
• Experienced in MS Office 365 (MS Teams & other applications), and MS Excel.
• Must be highly organized, detail oriented, and able to manage multiple and concurrent projects to achieve goals.
• Comfortable in a collaborative team-oriented environment.
• Exceptional communication and interpersonal skills.
• Must be available to work evenings and weekends, as needed, to support and manage the Property’s scheduled events and programming.

COMPENSATION

$60,000 - $80,000

We offer an excellent compensation package along with a chance to grow and develop with a well-capitalized, privately held, entrepreneurial investment group understanding that it is not just a job, but a career.