Marketing Coordinator: Data-Driven Content & Campaigns

Mercy Dental Group; Madison (WI); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Vacation benefit

Paid time off

Insurance

401(k) matching

Medical Insurance

Dental Insurance

Vision Insurance

HSA/FSA

Life Insurance

Short-term Disability

Cancer & Hospital coverages

Job summary

Mercy Dental Group in Madison, WI is seeking a creative Marketing Coordinator to grow our local practices. You will create content, coordinate campaigns, and use data to guide improvements.

Working with the Director of Marketing & Business Development, you’ll manage social media calendars, track performance, and optimize campaigns across multiple locations. Strong writing and analytical skills are essential.

Qualifications

• 2+ years in marketing, communications, or related role.
• Strong writing, editing, and interpersonal communication.
• Experience using analytics to evaluate results and improvements.
• Proficiency with Excel/Sheets; working knowledge of social, SEO, email marketing.
• Excellent organization and deadline management.

Responsibilities

• Write and edit content for social media, websites, emails, patient communications, and promos.
• Manage social calendars and coordinate photos/videos with practice teams.
• Track campaign performance and patient inquiries and acquisitions.
• Build dashboards, identify trends, and recommend optimization.
• Support SEO, website updates, and marketing campaigns across locations.
• Collaborate with teams and partners on campaign execution and results.

Skills

2+ years experience in marketing

Strong writing

Experience with analytics

Excel/Google Sheets

Social media & SEO basics

Multitasking & deadlines

Tools

Google Ads

Google Analytics 4

Looker Studio

Job description

Mercy Dental Group in Madison, WI is seeking a creative Marketing Coordinator to grow our local practices. You will create content, coordinate campaigns, and use data to guide improvements.

Working with the Director of Marketing & Business Development, you’ll manage social media calendars, track performance, and optimize campaigns across multiple locations. Strong writing and analytical skills are essential.