Marketing Coordinator - Cardiology

Imsaz; Avondale, Northern (AZ, KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k match

Paid Time Off

Job summary

IMS Care Center in Phoenix seeks a Marketing Coordinator for the Cardiology service line to enhance physician referrals and manage multi-channel marketing efforts. You will connect referring physicians with cardiology teams, develop plans, and lead campaigns across direct-to-consumer, healthcare professionals, and payers.

The role requires strong communication, healthcare marketing experience, and travel willingness to engage with the local medical community.

Qualifications

• GED or High school graduate
• Degree in Marketing, Business Administration, or Public Relations preferred
• Minimum of three (3) years' experience in the medical field
• Experience in Healthcare marketing preferred

Responsibilities

• Develop the strategic plan and execution tactics in collaboration with practice manager and physician leaders for all medical marketing communications and activities across multiple channels including direct to consumer, healthcare professionals, providers, payers and influencers
• Surveying local primary and specialty physicians to increase the number of patient referrals to the cardiology service line
• Helping build and maintain relationships with referring providers
• Act as liaison with firms that produce and distribute public relations materials, advertising and marketing collateral
• Growing physician referrals and connecting our facility with the local healthcare community
• Plan and implement to ensure that strategic messages are communicated effectively. Plan and implement aggressive testing plans with closed loop reporting and analytics leading to actionable insights
• Take responsibility for driving go-to-market tactics, meeting or exceeding acquisition-related performance goals based on key performance metrics around order volume, revenue growth and customer acquisition
• Meeting with referring doctors to discuss patient care, referrals, new treatments, and existing referrals
• Increasing high revenue procedures and surgeries
• Produce weekly, monthly, quarterly, and annual reports regarding marketing progress to identify trends and reporting out to Practice Manager, Director, and Providers
• Reporting progress in building referrals and managing practitioner relationships. Ability to provide data and reports
• Arranging and leading marketing campaigns and awareness efforts
• Devise a relevant, executable messaging and communications strategy that speaks to both the division’s existing segments as well as exploits new untapped segments or sub-segments
• Work within the approved budget for the division
• Scheduling lunch and learn session if needed and looking for opportunities to increase awareness
• Willing to take on additional responsibilities within scope of the role as assigned

Skills

Interpersonal communication

Public speaking

Organizational skills

Healthcare experience

Travel willingness

Budgeting & forecasting

Analytical skills

Project leadership

Service knowledge

Education

GED or high school diploma

Marketing/Business Administration/Public Relations degree preferred

Minimum 3 years experience in medical field

Experience in Healthcare marketing preferred

Job description

Headquartered in Phoenix, IMS Care Center is a team of 500 employees and a physician-led organization united through its providers’ commitment to high-quality innovative health care. Each day is a new day for ground-breaking ideas and unparalleled opportunity. Ours is a culture focused on what we can accomplish today, and where it can lead us tomorrow.

IMS Care Center is currently seeking a Marketing Coordinator for our Cardiology service line. This person will be the primary connection between referring partners as a marketing person responsible for building relationships between physicians' offices and our cardiology service line to increase the number of referrals to our facility for treatment and care. This person will serve as a representative of the cardiology department and bridge the communication between referring doctors and Cardiology physicians. To be successful, you should demonstrate strong interpersonal, communication, and public speaking skills. You should also be willing to travel to complete your duties.

Responsibilities:

• Develop the strategic plan and execution tactics in collaboration with practice manager and physician leaders for all medical marketing communications and activities across multiple channels including direct to consumer, healthcare professionals, providers, payers and influencers
• Surveying local primary and specialty physicians to increase the number of patient referrals to the cardiology service line
• Helping build and maintain relationships with referring providers
• Act as liaison with firms that produce and distribute public relations materials, advertising and marketing collateral
• Growing physician referrals and connecting our facility with the local healthcare community
• Plan and implement to ensure that strategic messages are communicated effectively. Plan and implement aggressive testing plans with closed loop reporting and analytics leading to actionable insights
• Take responsibility for driving go-to-market tactics, meeting or exceeding acquisition-related performance goals based on key performance metrics around order volume, revenue growth and customer acquisition
• Meeting with referring doctors to discuss patient care, referrals, new treatments, and existing referrals
• Increasing high revenue procedures and surgeries
• Produce weekly, monthly, quarterly, and annual reports regarding marketing progress to identify trends and reporting out to Practice Manager, Director, and Providers
• Reporting progress in building referrals and managing practitioner relationships. Ability to provide data and reports
• Arranging and leading marketing campaigns and awareness efforts
• Devise a relevant, executable messaging and communications strategy that speaks to both the division’s existing segments as well as exploits new untapped segments or sub-segments
• Work within the approved budget for the division
• Scheduling lunch and learn session if needed and looking for opportunities to increase awareness
• Willing to take on additional responsibilities within scope of the role as assigned

Required Skills and Knowledge:

• Strong interpersonal communication, public speaking, and organizational skills
• Healthcare field experience
• High enthusiasm, creativity and desire to work on an innovative team
• Knowledge of budgeting, forecasting and analytical skills
• Ability to perform in a team-oriented environment and comfortable leading projects to completion
• Ability to learn and communicate services and treatment offerings, and general medical field knowledge
• Willingness to travel

Required Education:

• GED or High school graduate
• Degree in Marketing Business Administration, or Public Relations preferred
• Minimum of three (3) years' experience in the medical field required
• Experience in Healthcare marketing preferred

Compensation:

• Medical, Dental, and Vision benefits
• 401k match available
• Paid Time Off

Joining IMS is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. Our hope is that each day you’ll uncover a new reason to love what you do.

You can look forward to a generous compensation package including medical, dental, vision, short-term and long-term disability, life insurance, paid time off and a very lucrative 401K plan.

*IMS is a tobacco-free work environment

IMS is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Qualifications

Behaviors

Preferred

Team Player

Works well as a member of a group

Enthusiastic

Shows intense and eager enjoyment and interest

Motivations

Preferred

Entrepreneurial Spirit

Inspired to perform well by an ability to drive new ventures within the business

Self-Starter

Inspired to perform without outside help

Financial

Inspired to perform well by monetary reimbursement

Education

Required

High School or better.

Experience

Required

Minimum of three (3) years' experience in the medical field

Preferred

Strong interpersonal, communication, and public speaking skills

Travel is required

Experience in Healthcare marketing

Degree in Marketing Business Administration, or Public Relations

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.