Marketing Coordinator Boston, Massachusetts, United States

Topsort Inc.; Boston (MA); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a motivated Marketing Coordinator to join their dynamic team in Boston. This role offers the chance to shape marketing strategies in a fast-paced environment, focusing on content creation, data analysis, and event management. As part of a collaborative team, you will optimize the company’s digital presence and drive demand through effective campaigns. With a commitment to rapid growth and direct feedback, this position is perfect for those eager to make a real impact in the marketing landscape. If you're ready to embrace challenges and contribute to a thriving startup, this opportunity is for you!

Benefits

Flexible PTO schedule

Remote-working options

Company Offsite

Working Equipment

Meditation App

Birthday and Anniversary Celebrations

Qualifications

• 3+ years in digital marketing with strong SEO and content marketing skills.
• Experience with data analysis and strategic planning for marketing campaigns.

Responsibilities

• Manage website content and optimize for SEO to align with business goals.
• Create and distribute marketing materials to drive traffic and awareness.

Skills

Digital Marketing

Content Marketing

SEO

SEM

Social Media Marketing

Data Analysis

Event Management

Strategic Planning

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Computer Science

Tools

Hubspot

Job description

We're quickly growing and super excited for you to join us!

About Topsort

Today, Topsort has 5 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology.

What it’s like to work at Topsort

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around.

We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

What is this role like?

We’re looking for a motivated, smart, and dedicated Marketing coordinator to join us as the early Marketing team member based in our Boston office! Topsort has been growing globally, with North America being a strong market.

• Marketing Management and Optimization: Support in managing our website’s content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives.
• Content Marketing: Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and tradeshows.
• Data Analysis: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot.
• Strategic Planning: Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events.
• Event Management: Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions.
• Continuous Improvement: Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies.

What (we think) you need to be successful - we’re open to not checking all the boxes and be proven wrong by outlier candidates as well!

• 3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic). Start-up experience is a plus!
• Bachelor’s degree in Marketing, Computer Science, or any other related fields.
• Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable.
• Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach.
• Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success.

Why it’s awesome to work at Topsort

• Direct Feedback and Rapid Growth: We work hard, set aggressive goals and execute flawlessly to accomplish them. We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”.
• Be part of an elite and collaborative sports team: We believe startup scaleup is just like a team sport. It's been written in our motto since day 1 that we are collaborative internally, competitive externally, and never the other way around. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as a team.
• Intellectual Rigor and Individuality: We were born in the pandemic by Stanford and Harvard alum cofounders who offer remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.
• Company Offsite and Industry Exposure: Once a year Topsorters get together as a whole and also meet customers and really spend time to get feedback - in person events are a big part of how we build strong relationships and teams.
• Flexible PTO schedule with floating holidays: we encourage Topsorters to take time off and recharge, and respect different cultural norms so offer floating holidays to accommodate the celebrations you’d like.
• Working Equipment and Hubs: our team is global and also centered around hubs, that means you’re welcome to create a hybrid work schedule, and encouraged to travel to other hubs to collaborate. We provide working devices of your choice and surprise swags for special events.
• Meditation App, Birthday and Anniversary Celebrations: we like little surprises and remember the key moments to celebrate with you!

Do you sound like the right fit? Let's dive right in!