Marketing Coordinator, Baseball & Fan Engagement

Diamond Baseball Holdings Llc; Lansing (MI); On-site; USD 40,000 - 56,000; Full time

Job summary

The Lansing Lugnuts, a Diamond Baseball Holdings (DBH) property, is seeking a Marketing Coordinator to drive social media, game-day promotions, and community engagement. You’ll own day-to-day marketing initiatives and coordinate cross-department efforts to enhance the fan experience at Jackson Field.

Ideal candidates are creative, organized, and energetic, with 1+ year in sports marketing or related fields and strong communication skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Sports Management, Public Relations, or related field.
• 1+ year experience in marketing, sports, entertainment, events, or related field.
• Strong written and verbal communication skills.
• Experience with social media platforms (Instagram, TikTok, Facebook, X).
• Experience creating digital content (graphics, photography, video).
• Familiarity with Canva, Adobe Creative Suite, or similar tools.

Responsibilities

• Manage the Lansing Lugnuts’ social media across platforms.
• Plan, create, schedule, and publish daily content including graphics and videos.
• Execute game-day marketing operations, promotions, and fan engagement.
• Coordinate sponsor activations and community events.
• Collaborate with ticketing, sponsorship, operations, and other departments.

Skills

Communication skills

Social media experience

Content creation

Organization

Team collaboration

Sports marketing

Design tools

Education

Bachelor's degree in Marketing

Related field experience

Tools

Canva

Adobe Creative Suite

Content management

Job description

The Lansing Lugnuts, a Diamond Baseball Holdings (DBH) property, is seeking a Marketing Coordinator to drive social media, game-day promotions, and community engagement. You’ll own day-to-day marketing initiatives and coordinate cross-department efforts to enhance the fan experience at Jackson Field.

Ideal candidates are creative, organized, and energetic, with 1+ year in sports marketing or related fields and strong communication skills.