Game-Day Marketing Dynamo

Diamond Baseball Holdings; Lansing (MI); On-site; USD 42,000 - 56,000; Full time

Job summary

Diamond Baseball Holdings is seeking a Marketing Coordinator for the Lansing Lugnuts to drive marketing, promotions, social media, community engagement, and game-day entertainment at Jackson Field.

The role involves owning day-to-day campaigns, coordinating sponsor activations, and collaborating with multiple departments to enhance the fan experience and grow attendance during a dynamic baseball season.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, Public Relations, or related field.
• 1+ year of experience in marketing, sports, entertainment, social media, events, or a related field preferred.
• Strong written and verbal communication skills.
• Experience with social media platforms including Instagram, TikTok, Facebook, and X.
• Experience creating digital content, including graphics, photography, video, and written copy.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and priorities.
• Creative problem-solver who can adapt quickly in a fast-paced environment.
• Strong interpersonal skills and ability to work collaboratively across departments.

Responsibilities

• Manage the Lansing Lugnuts' presence across social platforms and publish daily content.
• Plan and execute game-day promotions, campaigns, and fan engagement activities.
• Coordinate sponsor activations and community events to boost attendance.
• Develop game-day scripts, announcements, and marketing materials.
• Collaborate with ticketing, sponsorship, operations, and food & beverage teams.

Skills

Social media management

Content creation

Communication

Organization

Team collaboration

Event marketing

Public relations

Education

Bachelor's degree in Marketing, Communications, Sports Management, Public Relations, or related field

Tools

Canva

Adobe Creative Suite

Job description

Diamond Baseball Holdings is seeking a Marketing Coordinator for the Lansing Lugnuts to drive marketing, promotions, social media, community engagement, and game-day entertainment at Jackson Field.

The role involves owning day-to-day campaigns, coordinating sponsor activations, and collaborating with multiple departments to enhance the fan experience and grow attendance during a dynamic baseball season.