Marketing Coordinator (2633)

DRB Homes; Gaithersburg (MD); On-site; USD 45,000 - 65,000; Full time

Job summary

DRB Homes in Gaithersburg, MD, seeks a Marketing Coordinator to coordinate advertising, model home displays, and signage for multiple communities. This role supports marketing development and liaises with division offices to drive regional success.

The position requires a college degree in marketing or related field and 3–5 years of experience, with strong communication and organizational skills. Local travel and hands-on event coordination are involved.

Qualifications

• Excellent written and oral communication skills.
• Ability to work independently and as part of a team.
• Fast-paced environment with multiple competing tasks and demands.
• Knowledge of marketing and advertising processes.
• Willingness to travel locally.
• PC-literate with standard software tools.

Responsibilities

• Coordinate advertising needs for communities and vendors.
• Organize model home and trailer activities and events.
• Maintain and update the company website.
• Plan and oversee promotional activities across media channels.
• Prepare layouts and marketing materials for campaigns.
• Manage marketing collateral production and distribution.
• Track marketing performance and adjust strategies as needed.
• Ensure accurate and timely merchandise and signage for communities.

Skills

Communication skills

Interpersonal skills

Multitasking

MS Office (PowerPoint, Word, Excel, In

Valid driver’s license

Education

College degree in marketing, sales, journalism or business

3–5 years of experience in marketing or related field

Job description

Job Details: Job Location: Metro Division - Gaithersburg, MD, Salary Range: Undisclosed, To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

Essential Functions:

• Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Coordinates sales/marketing events
• Prepares advertisement layouts and marketing materials

Duties and Responsibilities

• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
• Provides web site management, tracking online leads, and monitoring conversion
• Manages model decorating processes and maintains furniture inventory
• Creates and maintains master electronic file of current collateral and display images
• Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
• Reviews and ensures accuracy of all marketing material prior to public release
• Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
• Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)
• Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
• Assists General Sales Manager with merchandising of Model Homes and sales office set-up
• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
• Processes department marketing supplies and promotional materials
• Processes department invoices
• May include other duties as assigned

Qualifications: QUALIFICATIONS:

Knowledge and Skills

• Excellent written and oral communication skills
• Excellent inter-personal skills: possess the ability to work independently and as part of a team
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Knowledge of typical building construction process
• Willingness to travel (locally)
• Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)
• Operation of digital camera
• Other duties as assigned
• Valid driver’s license

Education and Work Experience

• College degree in marketing, sales, journalism or business and 3-5 years’ experience; or equivalent combination of education and/or work experience
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising.