Marketing Coordinator

DRB Homes; Charlotte (NC); On-site; USD 48,000 - 64,000; Full time

Job summary

DRB Homes in Charlotte, NC seeks a Marketing Coordinator to coordinate marketing, merchandising and startup/close down activities for all communities. You will organize advertising, model home decoration, and signage/display for vendor activities, acting as liaison with division offices to provide marketing development and support in the region.

The role requires generating traffic, coordinating advertising needs, website maintenance, and planning events.

Qualifications

• Experience coordinating marketing campaigns and events.
• Strong organizational and vendor coordination skills.
• Proficiency with website maintenance and digital marketing basics.

Responsibilities

• Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Coordinates sales/marketing events
• Prepares advertisement layouts and marketing materials
• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
• Provides web site management, tracking online leads, and monitoring conversion
• Manages model decorating processes and maintains furniture inventory
• Creates and maintains master electronic file of current collateral and display images
• Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
• Reviews and ensures accuracy of all marketing material prior to public release
• Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
• Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)
• Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
• Assists General Sales Manager with merchandising of Model Homes and sales office set-up
• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
• Processes department marketing supplies and promotional materials
• Processes department invoices
• May include other duties as assigned

Job description

To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

Essential Functions

• Generates increased traffic to the communities
• Coordinates department advertising needs
• Organizes model home and trailer activities
• Maintains website
• Coordinates sales/marketing events
• Prepares advertisement layouts and marketing materials

Duties and Responsibilities

• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
• Provides web site management, tracking online leads, and monitoring conversion
• Manages model decorating processes and maintains furniture inventory
• Creates and maintains master electronic file of current collateral and display images
• Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
• Reviews and ensures accuracy of all marketing material prior to public release
• Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
• Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)
• Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
• Assists General Sales Manager with merchandising of Model Homes and sales office set-up
• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
• Processes department marketing supplies and promotional materials
• Processes department invoices
• May include other duties as assigned