We’re seeking someone full-time to fill a Marketing Coordinator role working from our office in downtown Winter Park, FL.
Activities of a Marketing Coordinator
- Assist in developing and executing a social media strategy; create copy, pull images and schedule social media posts
- Format blog posts (pull and format images, set up internal linking and SEO)
- Assist with website updates including design and updating/maintaining SEO
- Create content, design and schedule marketing email campaigns for:
- Clients who’ve traveled with us
- Clients who have booked a trip but not traveled yet
- Leads who contacted us but never booked
- Travel agents
- Product development; create sample itineraries and specials and maintain by updating pricing for the upcoming season as necessary
- Assist in developing and maintaining a referral program
- Assist in establishing and maintaining a process for sending gifts to clients
- Assist in creating new collateral and presentations for clients and travel agents (printed, webinars, etc.)
- Compile a concise “weekly sales update” email based on supplier updates we received over that period
- Keep our supplier folders up to date with the latest rate sheets, images, etc.
- Maintain contact database in HubSpot and Microsoft Dynamics 365
Please note that other tasks may be assigned to you.
Hard/Soft Skills
Required
- Proficient in Microsoft Outlook
- Proficient in Microsoft Word
- Proficient in Microsoft Excel
- Excellent communicator – both written and verbal
Preferred
- Experience with WordPress, a blogging and website design platform
- Experience with HubSpot, a marketing automation software
- Experience with Microsoft Dynamics 365, a customer relationship management software
- Experience with Wetu, an online itinerary building software
- Understanding of SEO/SEM
Performance Behaviors
- Innovative – get creative about how we can engage with and impress our target market
- Team-focused – be the person we can rely on to execute strategies that are key to our growth
- Methodical – document, organize and improve the processes you are responsible for to ensure accuracy and consistency
- Perceptive– marketing is all about getting in front of the right audience at the right time
Offer
Compensation for this position will be between $27,000-$31,200 per year, commensurate with experience. This full‑time position will require you to be in the office Monday to Friday between the hours of 9AM to 6PM.