Marketing Coordinator

Forest Home; United States; Remote; USD 52,000 - 78,000; Full time

Job summary

Forest Home, Inc. is seeking a Marketing Coordinator to expand outreach, generate quality leads, and help families, churches, and groups discover its retreat programs.

You will focus on digital marketing, audience growth, and creating meaningful connections with potential guests. The role covers branding, content creation, email campaigns, social media, SEO, website updates, CRM management, and analytics, working closely with sales, creative teams, agencies, and vendors to improve performance

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred or equivalent experience.
• 2+ years of experience in marketing/communications or related field.
• Experience generating leads through digital marketing channels (paid ads, email, landing pages, SEO).
• Portfolio or samples showing marketing, design, writing, or digital campaigns.

Responsibilities

• Generate quality leads for Guest Retreats and Forest Home programs through digital marketing campaigns.
• Develop and execute marketing plans to increase registrations, bookings, and audience reach.
• Manage branding, content, graphics, communications, email campaigns, website updates, and marketing materials.
• Track and analyze marketing performance across paid ads, SEO, website traffic, and email campaigns.
• Coordinate with outsourced agencies and vendors to meet deadlines, budgets, and lead goals.

Skills

Lead generation

Digital marketing

CRM

SEO

Content creation

Email campaigns

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Canva

Adobe Creative Suite

Google Analytics

Job description

Forest Home is seeking a Marketing Coordinator to support its mission by expanding outreach, generating quality leads, and helping more families, churches, and groups discover its retreat programs. This role focuses on digital marketing, lead generation, audience reach, and creating meaningful connections with potential guests.

The Marketing Coordinator will manage day-to-day marketing activities, including branding, content creation, email campaigns, social media, SEO, website updates, CRM management, and analytics. The successful candidate will work closely with the sales team, creative team, agencies, and vendors to improve marketing performance and turn interest into registrations and bookings.

This position requires a creative, organized, and data-driven professional who can combine marketing strategy with a ministry-focused approach while supporting Forest Home’s Christ-centered mission.

Key Responsibilities:

• Generate quality leads for Guest Retreats and Forest Home programs through digital marketing campaigns.
• Develop and execute marketing plans focused on increasing registrations, bookings, and audience reach.
• Manage branding, content, graphics, communications, email campaigns, website updates, and marketing materials.
• Track and analyze marketing performance across paid advertising, SEO, website traffic, and email campaigns.
• Coordinate with outsourced agencies and vendors to ensure deadlines, budgets, and lead goals are achieved.
• Work closely with the sales team to improve lead handoff, follow-up processes, and conversion opportunities.
• Maintain consistency with Forest Home’s mission, values, and brand identity across all marketing activities.
• Create reports and recommendations based on campaign results and audience insights.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience.
• Minimum 2 years of experience in marketing, communications, or a related field.
• Experience generating leads through digital marketing channels such as paid ads, email, landing pages, or SEO.
• Portfolio or work samples demonstrating marketing, design, writing, or digital campaign experience.
• Experience with ministry, nonprofit, camp, or hospitality marketing is an advantage.
• Strong written and verbal communication skills with excellent copywriting abilities.
• Ability to manage multiple projects, deadlines, and marketing campaigns.
• Comfortable working independently in a remote environment.

Strong knowledge of:

• Digital marketing, lead generation, and audience growth strategies
• CRM platforms such as HubSpot, email marketing, and marketing automation
• Social media management, SEO, website updates, and analytics reporting
• Canva, Adobe Creative Suite, Google Analytics, and paid advertising platforms Bachelor’s Degree in Marketing, Communications, or a related field preferred, or equivalent experience