Marketing Manager

Peterson Dental Laboratory, Inc; Delray Beach (FL); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k) Retirement Plan

Job summary

Peterson Dental Laboratory, Inc is seeking a hands-on marketer to write content, update the website, build emails and texts, and run lead funnels. Dental experience is a plus, but we will teach the products. The role emphasizes shipping weekly results over strategic planning.

You will work from a plan set by the Director of Sales, using GoHighLevel and Claude AI daily, and you will report outcomes in the Growth team meetings. This is a full-time on-site position in Delray Beach, FL.

Qualifications

• A portfolio proving you ship: published web pages, emails, campaigns, and content you produced yourself.
• Clear, plain writing for busy professionals. You can make a technical subject easy to follow.
• Hands-on experience updating websites in a CMS (WordPress, Webflow, HubSpot, GoHighLevel, or similar).

Responsibilities

• Write and publish content for dentists: product pages, sell sheets, case studies, newsletters, blog articles, and short video.
• Keep our website current and accurate. Update product and landing pages in the CMS and improve how they rank.
• Build and send email and text campaigns to new prospects and to the doctors we already serve, including campaigns about PDL products they don't use yet.
• Build and run funnels, forms, landing pages, and follow-up sequences in GoHighLevel so every inquiry becomes a tracked lead handed to Sales.
• Use Claude (our AI assistant) every day to draft, research, and automate the repeat work, and document each automation so someone else can run it.
• Learn our products from our CEO, quality team, and department managers, and send every clinical claim for review before it goes out.
• Decide how each campaign is built, targeted, tested, and timed within the approved plan and budget, and recommend what to scale, fix, or cut.
• Report what shipped and what it produced in the weekly Growth team meeting, and say plainly what isn't working.

Skills

Portfolio

Clear writing

CMS updating

Email campaigns

SMS campaigns

GoHighLevel

AI tooling

Design tools

Organization

Dental industry knowledge

Tools

WordPress

Webflow

HubSpot

GoHighLevel

Klaviyo

Mailchimp

Job description

Sales & Marketing · 601 N Congress, Suite 112A Delray Beach, FL 33445 · Full-Time · Marketing, Advertising & Public Relations

For 50 years, our family-owned lab has worked as part of our doctors' restorative ecosystem, not as a vendor down the street. We build crowns, bridges, implant restorations, full-arch (AOX) cases, dentures, and surgical guides, and we've restored more than 20,000 full-arch patients. We have a dedicated chairside team, a technical support team, and a Customer Experience team made up of former dental assistants and office managers. What we've been missing is someone to tell that story every week.

Job Summary

We're hiring a hands-on marketer who ships. Not a strategist who writes plans for someone else to execute, and not an agency account manager. You'll write the content, update the website, build the emails and texts, and run the lead funnels yourself, working from a plan and calendar set by the Director of Sales. Dental experience is a real advantage here, but it isn't a requirement. We'll teach you the products. What we can't teach is the habit of finishing good work every single week.

What You'll Do

• Write and publish content for dentists: product pages, sell sheets, case studies, newsletters, blog articles, and short video.
• Keep our website current and accurate. Update product and landing pages in the CMS and improve how they rank.
• Build and send email and text campaigns to new prospects and to the doctors we already serve, including campaigns about PDL products they don't use yet.
• Build and run funnels, forms, landing pages, and follow-up sequences in GoHighLevel so every inquiry becomes a tracked lead handed to Sales.
• Use Claude (our AI assistant) every day to draft, research, and automate the repeat work, and document each automation so someone else can run it.
• Learn our products from our CEO, quality team, and department managers, and send every clinical claim for review before it goes out.
• Decide how each campaign is built, targeted, tested, and timed within the approved plan and budget, and recommend what to scale, fix, or cut.
• Report what shipped and what it produced in the weekly Growth team meeting, and say plainly what isn't working.

What We're Looking For

• A portfolio that proves you ship: published web pages, emails, campaigns, and written content you produced yourself. We weigh your work over your title or years of experience.
• Clear, plain writing for busy professionals. You can make a technical subject easy to follow.
• Hands‑on experience updating websites in a CMS (WordPress, Webflow, HubSpot, GoHighLevel, or similar).
• Experience building email/SMS campaigns and automations in GoHighLevel or a similar CRM or marketing-automation tool (HubSpot, ActiveCampaign, Klaviyo, Mailchimp).
• Comfort using AI tools like Claude or ChatGPT in your daily work, or a real eagerness to get good at it.
• Working skill in Canva, Adobe, or similar design tools.
• Coachable, organized, and able to keep many small pieces moving without daily direction.
• Dental experience strongly preferred: marketing for dentists or dental companies, or working in a dental practice or lab. Not required. If you bring the marketing skills, we'll teach you the dentistry.

Physical Requirements

Ability to work at a computer for extended periods, and occasional local travel to trade shows, study clubs, and lunch‑and‑learns.

Schedule

Monday–Friday, 8:00 AM–5:00 PM, with occasional evening or weekend events.

Available on the 1st of the month following 60 days of employment (full‑time team members):

• Health Insurance — Florida Blue; Peterson Dental Laboratory contributes $445/month toward medical coverage; HMO and EPO options with telehealth included.
• Dental Insurance — Principal PPO Dental Plan (voluntary); preventive, basic, and major services; covers dependents.
• Vision Insurance — VSP Vision Plan via Principal (voluntary); annual eye exams and glasses/contact lens allowances; covers dependents.
• Paid Time Off — 10 PTO days per year, prorated based on hire date.
• 401(k) Retirement Plan — employer discretionary match available.

Compensation

$75,000–$90,000 per year, based on the skill and output shown in your portfolio and project.