Marketing Coordinator

Kaufman and Canoles; Town of Norfolk (NY); On-site; USD 55,000 - 70,000; Full time

Job summary

Kaufman & Canoles in Norfolk, New York, seeks a Marketing Coordinator to support the Marketing & Business Development Director and Marketing Manager in day-to-day marketing and business development initiatives, with a focus on digital platforms and the Nexl CRM.

You will serve as webmaster for the external website, post attorney articles, manage bios, social media content, newsletters, client alerts, and design posters and collateral for events and proposals.

Qualifications

• Bachelor’s degree or equivalent in marketing/communications/business or related field.
• 1–3 years of marketing/communications experience in a professional-services environment.
• Strong writing, editing, proofreading, and organizational skills with attention to deadlines.
• Proficiency with MS Office; experience with presentations, reports, and marketing materials.

Responsibilities

• Serve as webmaster for the firm’s external website and manage content updates.
• Post attorney-authored articles and edit bios and practice group pages.
• Maintain social media presence and track engagement across platforms.
• Monitor online media for PR opportunities and repurpose content.
• Act as Data Steward for the Nexl CRM, ensuring data accuracy and segmentation.
• Update contacts and merge duplicates; conduct online research for contacts.
• Support seminars/events with invitations, materials, and logistics.
• Design and proofread newsletters, client alerts, and internal announcements.
• Create posters, flyers, and other visual assets for initiatives and events.
• Assist in developing proposals, pitch materials, and marketing collateral.
• Prepare business development analytics and PowerPoint presentations.

Skills

Strong writing

Editing

Organizational skills

Attention to deadlines

Content management

Social media management

Project coordination

Professional services marketing

Education

Bachelor’s degree in Marketing/Communications/Business or related field

1-3 years of experience in marketing/related field

Tools

Nexl CRM

Mailchimp

HTML

Canva

Adobe Creative Suite (InDesign/Photoshop/Illustrator)

Job description

Kaufman & Canoles seeks a Marketing Coordinator for its Norfolk location. The Marketing Coordinator works with the Marketing & Business Development Director and Marketing Manager providing direct support in the day-to-day marketing functions of the firm and supports the firm’s strategic marketing and business development initiatives with a focus on digital platforms, including the firm’s website, social media presence, and CRM system, Nexl.

Responsibilities

• Serve as webmaster for the firm’s external website, ensuring timely updates and accurate content.
• Post new attorney-authored articles, edit attorney and practice group bios, and manage content updates.
• Monitor, review, and respond to website inquiries, including newsletter sign-ups, client messages, contact forms, and general feedback.
• Maintain a consistent and professional social media presence by collaborating on content strategy, drafting and scheduling posts, and tracking engagement metrics across platforms such as LinkedIn, Facebook, Instagram, and X.
• Monitor Google alerts and online media for firm and attorney mentions to identify PR opportunities and content for repurposing.
• Act as Data Steward for the firm’s CRM system, Nexl, ensuring data accuracy, completeness, and organization.
• Add and update contacts, manage list segmentation, and merge duplicate records.
• Update contact information in both the firm’s CRM system based on returned mail or emails, conducting online research when necessary.
• Support firm seminars and events in collaboration with the Marketing Manager, including managing invitations, materials, and event logistics.
• Design and proofread communications such as newsletters, client alerts, and internal announcements.
• Create posters, flyers, and other visual assets for internal initiatives and firm events.
• Assist in the development of business proposals, pitch materials, and marketing collateral.
• Compile business development analytics (ex: whitespace analysis), as requested.
• Prepare PowerPoint presentations for seminars, client meetings, and speaking engagements.
• Update attorney LinkedIn profiles and create personalized notecards and branded materials as needed.
• Stay up to date on legal marketing trends, digital tools, and best practices to introduce new ideas and efficiencies to the team.
• Assist with special projects and firmwide initiatives, as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in marketing, communications, business development, or a related professional-services environment preferred.
• Strong writing, editing, proofreading, and organizational skills, with careful attention to accuracy, consistency, and deadlines.
• Proficiency with Microsoft Office, particularly Word, Excel, PowerPoint, and Publisher; experience preparing presentations, reports, and marketing materials.
• Experience maintaining website content and managing professional social media platforms; working knowledge of HTML and digital engagement metrics preferred.
• Experience with CRM and email marketing platforms; familiarity with Nexl or a comparable CRM system and Mailchimp preferred.
• Experience with Canva, Adobe Creative Suite, including InDesign, Photoshop, Illustrator, or comparable design tools desirable.
• Ability to manage multiple projects, coordinate event details, conduct online research, maintain confidential information, and work collaboratively in a deadline-driven environment.

Travel:

• This position requires travel to other K&C office locations and occasional overnight travel for events.