Marketing Coordinator

About Asc Advisors Llc; Richmond (VA); On-site; USD 52,000 - 70,000; Full time

Job summary

About Asc Advisors Llc is seeking a Marketing Coordinator who thrives in hands-on roles and enjoys turning strategy into action across direct mail, email, SMS, and digital experiences. You’ll support campaigns, coordinate workflows, and ensure accuracy and on-time delivery while collaborating with cross-functional partners.

You’ll work closely with the Director of Marketing & Analytics to monitor performance, manage assets, and help optimize fundraising campaigns and donor experiences through

Qualifications

• Bachelor's degree required or equivalent combination of education and experience.
• 3-5 years of experience supporting marketing campaigns or fundraising marketing.
• Experience coordinating multiple projects and deadlines in a fast-paced environment.
• Experience with email marketing, digital platforms, CRMs or marketing automation.
• Strong organizational and communication skills with detail orientation.

Responsibilities

• Coordinate omnichannel marketing campaigns across direct mail, email, SMS, paid media, web, and AI-powered tools.
• Assist with campaign setup, readiness checks, and cross-channel coordination.
• Prepare audiences, creative assets, messaging, timing, and tracking for campaigns.
• Ensure lists, links, platforms, and tagging are configured before launch.
• Support website requests, monitor GA4, and assist with basic SEO practices.
• Create and schedule email campaigns for giving moments and match periods.
• Maintain documentation and asset libraries for campaigns.
• Compile basic performance snapshots across channels and flag issues.

Skills

Project coordination

Attention to detail

Communication

Data analysis

Team collaboration

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

CRM systems

Marketing automation tools

GA4

Google Tag Manager

SEO basics

Job description

What We're Looking For

A hands-on, results-oriented marketing doer — someone who loves learning by jumping in, thrives on details and gets real satisfaction from helping campaigns come to life.

As our Marketing Coordinator, you’ll play a key role in turning strategy into action across marketing campaigns – direct mail, email, SMS, paid media, web and AI-powered experiences. This is a role for someone who enjoys keeping moving parts organized, supporting daily department logistics, and executing on tactics.

Working closely with the Director of Marketing & Analytics and cross-functional partners, you’ll help ensure our campaigns are accurate, on time and built to perform — all in service of something bigger: feeding our neighbors and strengthening our community.

What You’ll Do

Omnichannel Campaign Execution & Operations

• Support the rollout of marketing campaigns across direct mail, email, SMS, paid media, web, and AI-supported tools.
• Assist with campaign setup, readiness checks, and operational coordination across channels.
• Prepare key campaign components including audiences, creative assets, messaging, timing, and tracking.
• Ensure lists, links, platforms, and tagging are configured correctly prior to launch.
• Collaborate with internal teams and external partners to support delivery and performance review.

List, Direct Mail, Email & SMS Support

• Assist with quality control for direct mail campaigns (copy, creative, segmentation, versioning).
• Support list management tasks such as data loading, cleanup, deduplication and validation.
• Help with basic segmentation and light reporting to inform future planning.
• Support execution of email and SMS campaigns as part of broader omnichannel efforts.
• Maintain documentation for workflows, naming conventions and list processes.

Website & Digital Experience Support

• Work with an external web developer on site updates, security and maintenance.
• Manage incoming website requests and ensure timely completion.
• Monitor website performance using GA4 and support basic SEO best practices.
• Support donation page setup and upkeep in GoFundMe Pro.
• Gain exposure to tools like Google Tag Manager and Search Console.

Secondary Function – Creative & Campaign Coordination Support

• Build and schedule email campaigns for key giving moments and match periods.
• Prepare creative assets for digital advertising and serve as backup contact with media agency.
• Support Meta Ads execution (Google Ads familiarity is a plus).
• Apply UTM tagging and ensure links/tracking are accurate across digital efforts.
• Maintain an organized library of creative assets and past campaign materials.
• Draft or edit small-scale copy (subject lines, alt text, short descriptions, light web copy)

Performance Monitoring & Reporting

• Compile basic performance snapshots across channels.
• Flag trends, data issues, or questions for review by the marketing and analytics team.

Must Have

• Bachelor’s degree in marketing, communications, business, digital marketing or a related field, or an equivalent combination of education and relevant experience.
• 3-5 years of experience supporting marketing campaigns, digital marketing, fundraising marketing, communications or a related field.
• Experience coordinating multiple projects and managing competing deadlines in a fast-paced environment.
• Experience working with email marketing, digital marketing platforms, CRM systems or marketing automation tools.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities and keep projects moving forward.
• Exceptional attention to detail and a demonstrated commitment to quality assurance, accuracy and consistency.
• Strong written and verbal communication skills.
• Ability to work collaboratively with internal teams, external vendors and agency partners.
• Comfortable working with data, including lists, audience segmentation and basic campaign performance reporting.
• Strong problem-solving skills and the ability to follow established processes while identifying opportunities to improve workflows and systems.
• Demonstrated ability to quickly learn and effectively use new marketing technologies and platforms.
• Ability to work independently while exercising sound judgment and knowing when to escalation questions or concerns.

Ideally, Will Have

• Demonstrated interest in emerging marketing technologies, including artificial intelligence and AI-powered customer experiences.
• Curiosity about how marketing systems, technologies and emerging digital tools can improve marketing performance and audience engagement.
• Experience using AI-powered tools, chatbots or other emerging digital technologies in a marketing or communications environment.