Marketing Coordinator

Healthworks Medical Llc; Paducah (KY); On-site; USD 42,000 - 64,000; Full time

Job summary

HealthWorks Medical is seeking a Marketing Coordinator to lead day-to-day marketing execution from our Paducah office. You will translate commercial priorities into campaigns, content, events, and measurable results, collaborating with the CEO, BDM, and clinical leaders to drive demand and qualified opportunities.

Ideal candidates have a bachelor’s degree in Marketing or related field, strong writing and video skills, CRM familiarity, and the ability to simplify healthcare messages for employer

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field preferred.
• Experience in marketing, communications, content creation, digital campaigns or related work.
• Strong writing, interpersonal communication, and organizational skills.
• Comfort creating short-form video and basic filming/editing; podcast experience a plus.
• Familiarity with social media, email marketing, CRM systems, website content, and analytics.
• Ability to simplify complex healthcare services into clear employer-facing messages.
• On-site collaboration across executive, sales, clinical, and operations teams in Paducah.

Responsibilities

• Execute the annual marketing plan and rolling campaign calendar with leadership.
• Develop campaigns, content, events, and materials to generate demand and opportunities.
• Coordinate activity across service lines, industries, and priority markets.
• Build and track campaigns, lead sources, and handoffs to Business Development.
• Create and distribute website, email, social, digital, and print content consistent with brand.
• Schedule events, webinars, podcasts, and thought-leadership activities.
• Manage CRM data quality, reporting, and lead attribution; support SEO/digital ads.

Skills

Content creation

Video editing

CRM systems

Email marketing

Analytics

Social media

Copywriting

Project management

Education

Bachelor's degree in Marketing

Communications

Business

Tools

CRM software

Video editing tools

SEO/SEM

Web CMS

Job description

About HealthWorksHealthWorks Medical partners with employers to keep their workforces healthy, safe, and ready to work. Our services span occupational and pre-employment health, workplace injury care and case management, worksite care, and corporate wellness. We combine responsive clinical service, practical technology, andstrong client relationships to help organizations care for their people and operate effectively. We are building the next stage of our growth in Paducah and beyond. This is an opportunity to help shape how HealthWorks tells its story, reaches new employers, and supports lasting client partnerships.The OpportunityThe Marketing Coordinator is the primary internal owner of day-to-day marketing execution. This role builds awareness, generates demand, and helps turn marketing activity into qualified opportunities for Business Development. Working directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders, the Coordinator translates commercial priorities into campaigns, content, events, and measurable results. The CEO provides direct supervision and commercial priorities. The Fractional CMO provides quarterly marketing strategy, brand governance, and content-pillar direction; the Coordinator owns weekly and monthly execution against the approved plan.Key ResponsibilitiesMarketing Strategy & ExecutionExecute the annual marketing plan and rolling campaign calendar in partnership with the CEO and Fractional CMO.Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.Coordinate activity across HealthWorks service lines, industries, and priority markets.Demand & Lead GenerationBuild and execute targeted campaigns, email lists, and outreach supporting qualified employer leads and commercial opportunities.Track lead sources, campaign performance, and marketing-sourced opportunities.Coordinate timely, documented lead handoffs to Business Development in the CRM.Content, Video & BrandCreate and coordinate website, email, social, digital, and print content consistent with approved brand standards.Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content.Coordinate podcast/video planning, recording logistics, basic production, publishing, and content distribution, using vendors when appropriate.Develop case studies, presentations, capability statements, and sales-enablement materials.Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content.Digital Marketing & CRMSchedule and publish corporate social content and newsletters, and draft executive thought-leadership posts for review and approval on personal LinkedIn accounts.Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates.Coordinate external website, SEO, digital advertising, creative, and other marketing partners.Improve organic search and AI-search discoverability using credible, accurate content and measurable reporting.Maintain reliable CRM campaign, attribution, and lead-source data.Events & Thought LeadershipCoordinate conferences, webinars, roundtables, community events, and employer-facing initiatives.Develop pre-event promotion, on-site content capture, and post-event follow-up plans.Help elevate HealthWorks leaders and clinical experts as trusted voices in occupational health.Market Intelligence & Growth TeamMonitor industry trends, competitors, customer needs, and emerging market opportunities.Identify target organizations, decision-makers, and priority segments for coordinated outreach.Participate in weekly Growth Team meetings with Marketing, Business Development, and Client Success; report results, upcoming campaigns, lead handoffs, priorities, and obstacles.Key Measures of SuccessQualified leads and marketing-sourced opportunities; lead-to-opportunity conversion.Campaign performance, website and search visibility (including AI-search visibility), and audience engagement.Consistent execution of the marketing calendar, content/video output, and sales collateral.CRM data quality, lead-source tracking, and timely handoffs.Event follow-up, market awareness, brand reputation, and contribution to pipeline and new-booking goals.How to ApplyWe are looking for more than a great résumé. We want to meet the person behind it!Step 1: Submit Your ApplicationComplete the official Marketing Coordinator application through the HealthWorks Medical careers portal. Allcandidates must apply through our online application system to be considered.Step 2: Introduce YourselfAs part of the application process, we invite you to submit a short, 2–3 minute introductory video answeringthe following questions:1. Tell us about yourself. What makes you a great fit for a creative, fast-paced, growingorganization?2. Why HealthWorks? What interests you about our company and this opportunity?3. Show us your creativity. If you joined HealthWorks tomorrow, what's one marketing idea you'd beexcited to explore to help us reach more employers?Email a link to your video to [e-mail] with the subject line: Marketing CoordinatorBachelor’s degree in Marketing, Communications, Business, or a related field preferred; relevant experience may substitute.Experience in marketing, communications, content creation, digital campaigns, or related work preferred.Strong writing, interpersonal communication, project-management, and organizational skills.Comfort creating short-form video and working with basic filming, editing, and publishing tools; podcast experience is a plus.Familiarity with social media, email marketing, CRM systems, website content, and analytics preferred.Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages.Able to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams.Our Culture & Core Values - ACTSAt HealthWorks, our culture is built around our ACTS core values, which guide how we serve our clients and support one another.(A)lways Caring: We genuinely care about people and treat others with compassion and respect.(C)ustomer Focused: We anticipate needs, deliver on commitments, and strive to exceed expectations.(T)eam Player: We collaborate, communicate openly, and succeed together.(S)ervant Heart: We lead with humility, take ownership, and willingly roll up our sleeves to help others.We are looking for someone who lives these values every day. Our ideal teammate is creative, resourceful, personable, organized, and coachable. They take initiative, embrace feedback, bring positive energy, and thrive in a fast-paced, entrepreneurial environment where everyone contributes to our success.