MARKETING COORDINATOR
This is an exciting opportunity for an organized, detail-oriented marketing professional looking to build a well-rounded career in B2B healthcare marketing while gaining hands‑on experience in a fast-growing, dynamic organization. Working closely with the Vice President of Revenue, the Marketing Coordinator will support the planning and execution of national and regional trade shows, digital marketing campaigns, website updates, social media, marketing automation, reporting, and day‑to‑day marketing operations.
MARKETING COORDINATOR
This is an exciting opportunity for an organized, detail-oriented marketing professional looking to build a well-rounded career in B2B healthcare marketing while gaining hands‑on experience in a fast‑growing, dynamic organization. Working closely with the Vice President of Revenue, the Marketing Coordinator will support the planning and execution of national and regional trade shows, digital marketing campaigns, website updates, social media, marketing automation, reporting, and day‑to‑day marketing operations.
The ideal candidate is highly organized, proactive, and eager to learn. They enjoy balancing logistics with creativity, thrive in a fast‑paced environment, and are excited to develop new skills across marketing technology, event management, digital marketing, and brand execution.
Responsibilities
Digital Marketing
- Update website content, blogs, landing pages, and resources.
- Schedule and publish social media content across company channels.
- Spearhead email marketing campaigns and marketing automation activities.
- Support SEO initiatives and website optimization projects.
- Help organize and maintain the company's digital asset library.
Marketing Operations
- Support Sales (email marketing platform) campaign execution.
- Assist with campaign setup, list management, and lead organization.
- Pull and distribute marketing performance reports and campaign metrics.
- Maintain marketing databases and support CRM data quality initiatives.
- Assist with project coordination across the marketing department.
Creative & Brand Support
- Create and edit presentations, flyers, one-pagers, event materials, and digital assets.
- Make basic graphic updates using Canva or Adobe Creative Suite, etc.
- Ensure brand consistency across marketing materials.
- Coordinate production of print and promotional materials.
Administrative Support
- Assist with marketing budget tracking and purchase orders.
- Coordinate vendor communications and invoice processing.
- Maintain marketing calendars, project timelines, and departmental documentation.
- Support additional marketing initiatives and special projects as assigned.
- Serve as backup to Customer Care for overflow call volume.
- Perform annual regulatory reporting activities for customers.
Trade Show & Event Coordination Support
- Help ensure successful and organized coordination for conferences, trade shows, customer events, and virtual events.
- Assist in booth shipping, receiving, storage, and return logistics.
- Support coordination of event materials and shipping needs: including booth graphics, promotional items, giveaways, printed collateral, apparel, and signage.
- Assist with management of event inventory and ensure all marketing assets are organized.
- Assist with vendor communication as needed.
- Support pre-event planning, onsite execution, and post-event follow-up activities.
- Stay on top of event deadlines and timelines related to virtual and in-person events.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-5 years of marketing, communications, event coordination, or related experience preferred.
- Strong organizational and project management skills with exceptional attention to detail.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Proficient in Microsoft Office 365 suite.
- Experience with Canva, Adobe Creative Suite, or other design software preferred.
- Experience with WordPress or website content management systems preferred.
- Exposure to Salesforce, Pardot, HubSpot, or other CRM/marketing automation platforms is a plus.
- Healthcare or B2B marketing experience is preferred but not required.
- Willingness to learn new technologies and marketing platforms.
Key Competencies
- Project Management - Effectively plans, prioritizes, and executes multiple projects while maintaining strong attention to detail and meeting deadlines.
- Communicates Effectively - Clearly communicates with internal teams, vendors, and external partners while maintaining professionalism and responsiveness.
- Drives Results - Takes ownership of responsibilities, follows through on commitments, and proactively identifies opportunities to improve processes.
- Adaptability - Learns quickly, embraces new technology, and remains flexible in a fast‑paced marketing environment.
- Customer Focus - Supports internal and external stakeholders by delivering high-quality marketing materials and exceptional service.
- Collaboration - Works effectively across departments including Sales, Business Development, Executive Leadership, Client Management, and external partners.
- Creativity - Brings new ideas while maintaining brand standards and supporting innovative marketing initiatives.
Location: On-site office position in Orlando, Florida.
Salary: Market competitive and commensurate with experience.
Other Requirements: Successful clearance of pre-employment background and drug screen required. For employment, all persons hired must provide valid proof of identity and eligibility to legally work in the United States.
An Equal Opportunity Employer, ADA Compliant, Drug-free and Smoke-free workplace.