Marketing Coordinator

SupportFinity™; Oklahoma; On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

401(k) matching

Competitive salary

Dental insurance

Health insurance

Paid time off

Flexible schedule

Training & development

Vision insurance

Job summary

SupportFinity™ is seeking a Marketing Coordinator to enhance member growth and retention strategies. This role involves social media management, marketing materials execution, and event planning across multiple locations in Tulsa.

The ideal candidate will be responsible for collaborating with management on budgeting, developing marketing strategies, and ensuring brand consistency across all platforms. This position offers the opportunity to contribute significantly to the continued success and growth of the organization.

Qualifications

• Experience in developing marketing strategies and executing campaigns.
• Proven ability to manage social media platforms effectively.
• Strong organizational skills and detail-oriented.

Responsibilities

• Maximize new membership growth and improve member retention.
• Collaborate with management in developing annual budget and marketing strategy.
• Design and produce collateral pieces and other marketing materials.

Skills

Social media management

Marketing materials execution

Event planning

Budget management

Collaboration with senior management

Job description

Benefits

• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Position Summary

The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.

Primary Objectives

• Maximize new membership growth
• Improve member retention
• Flawlessly execute marketing strategies
• Ensure brand consistency across all touch-points
• Operate within assigned budget
• Detailed reporting of Marketing strategies

Responsibilities

Marketing Strategy Development & Execution

• Collaborate with other senior management in developing annual budget, marketing strategy, and a robust growth plan for all facets of facility including all advertising and PR strategies, membership sales strategies, events, monthly offers, etc.
• Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
• Work closely with Club Managers and Sales teams to promote the process of lead generation
• Track, assess and make recommendations regarding sales goals for membership and fitness.

Social Media Management

• Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
• Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
• Manage calendar of social media outreach to ensure consistent and effective communication
• Respond in a timely manner to social media member comments

Advertising & Promotion

• Identify and develop relationships with key media partners
• Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities

Digital Asset Management

• Maintain, facilitate and implement periodic changes and upgrades to Genesis website

Design

• Design and produce collateral pieces and other marketing materials
• Manage agency relationships and/or outside design talent when appropriate

In-Center Events & Promotion

• Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
• Coordinate monthly special events, specials, and classes with other Department Heads
• Design and distribute event promotional materials
• Ensure all signage and marketing materials are used and executed effectively

Off-Site Events & Community Outreach

• Identify, establish, and nurture relationships with organizations, individuals, and non-competing businesses in the community that align with the Sky brand
• Seek cross-promotional opportunities with non-competing businesses
• Identify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
• Track and analyze results to build a schedule of events that achieves financial and/or membership objectives

Financial / Budgeting

• Prepare periodic budgets and monitor department compliance
• Evaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service

Other Duties

• Create, build, and maintain vendor relationships
• Interact and build relationship with our members
• Other duties as instructed and required