Marketing Coordinator

Saukcentrechamber; Northern (KY); Hybrid; USD 42,000 - 66,000; Full time

Job summary

Felling Trailers Inc in Kentucky is seeking a Marketing Coordinator to support the marketing and sales teams by providing tools and expertise to help achieve marketing and sales objectives.

You will manage social media content, update product sheets and websites (WordPress), prepare mass emails, and assist with promotional materials and photography for trailers.

Qualifications

• Experience supporting marketing and sales with tools and materials.
• Ability to manage social content calendar across multiple platforms.
• Familiarity with WordPress sites and basic design tasks.

Responsibilities

• Create and schedule social media content across platforms (Facebook, Instagram, LinkedIn, X, Snapchat) and adapt to each platform's best practices.
• Develop, improve, and maintain websites for Felling Trailers, Larson Cable Trailers, and Larson; coordinate design/content for e-commerce needs.
• Prepare mass emails for Felling Trailers and Larson brands and manage distribution lists.
• Create artwork for decals and other promotional materials in collaboration with design/engineering teams.
• Monitor inventory of promotional items, process orders to dealers, and organize storage of items.
• Photograph trailers and catalog images for product promotion, sales, and engineering needs; touch-up photos as required.
• Assist in updating the company website using WordPress and plugins to keep product info current.
• Coordinate pricing and ordering of printed/promotional materials with vendors.

Skills

Social media management

Email marketing

Graphic design basics

Photography/production

Content scheduling

Tools

WordPress

Job description

The Marketing Coordinator is responsible for supporting the marketing team and sales efforts by providing sales/marketing tools and expertise toward the attainment of marketing and sales objectives

Qualifications

• Keeps abreast of changes, developments and new products in his/her area of responsibility and advises management of potential applicability.
• Conducts special studies and analysis in his/her area of responsibility as directed.
• Maintain existing materials, product sheets, model flyers, brochures, price book files, etc. with updates as needed along with create new materials as needed.
• Work to create and schedule social media content across several platforms including but not limited to: Facebook, Instagram, LinkedIn, X, and Snapchat. Will be required to adjust content to meet each platform’s “best use” guidelines. Focus will vary dependent on company needs, product promotion, team enrichment, recruitment, event promotion, etc.
• Develops, improves, and maintains websites for Felling, Drive, and Larson, and ensures follow-up on website inquiries. Coordinate the needs and implementation of the design and content of the e-commerce website.
• Prepare mass emails for Felling Trailers, Larson Cable Trailers, along with the ecommerce Parts website to distribute to approved email lists.
• Create artwork for trailer decals including model numbers and operational/safety decals per ANSI specified guidelines as needed. Working with requesting departments (Paint, Finishing, Engineering), you will design, print, and cut the needed decals, to ensure the trailer is completed in a timely manner.
• Monitor inventory of Felling promotional items with a minimum keep fill order notification structure. Process promotional order request to qualifying dealer base along with other promotional product shipments. Inventory and store promotional items in designated storage rooms as shipments are received in.
• Photograph completed trailers in detail for future use in product promotion, sales, and engineering needs. Catalog photographed trailer images to their specific file locations. Production process photography will occasionally be required when requested by sales, engineering, or end-user. Touch-up and edit photos as needed for various project needs.
• Assist in updates to company website to maintain current product information and company promotion in a timely manner utilizing WordPress and associated plugins to existing website.
• Work with vendors to acquire pricing and ordering of printed and promotional materials.

Additional Postings available from Felling Trailers Inc