Marketing Assistant

The Larson Group; Springfield (MO); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

Medical, Dental and Basic Life

401K with employer contribution

Bi-weekly Pay Schedule

Career Development

Job summary

The Larson Group is seeking a Marketing Assistant to support the marketing team in executing initiatives and providing administrative help.

You will contribute to campaigns, content creation, graphic design, and various admin tasks to keep the department running smoothly and efficiently.

Qualifications

• Bachelor’s or associate's degree in marketing, Communications, or a related field.
• Internship or similar role experience preferred.
• Proficient in Microsoft Office and Adobe Creative Suite; comfortable with Mac products.

Responsibilities

• Support marketing campaigns and content creation.
• Maintain content on the company website, landing pages, and digital listings; assist with basic email campaigns.
• Create basic graphic design materials such as store-level requests, event flyers, social graphics, and promotional flyers.
• Write and post basic stories on the company intranet.
• Monitor and respond to Google reviews.
• Capture photos using professional-grade equipment as needed.
• Assist the Director of Marketing with reporting, updating databases, coordinating Larson Shop orders/projects, and setting up users on The Larson Shop.
• Help organize marketing and dealership events.
• Support special projects and research initiatives as assigned by the Director of Marketing.
• Stay current on marketing trends and industry best practices.

Skills

Social media management

Content creation

Team collaboration

Organizational skills

Education

Marketing/Communications degree

Tools

Microsoft Office

Adobe Creative Suite

MacOS

Job description

The Larson Group Peterbiltis looking for a Marketingto join our dynamic team. The Marketing Assistant’s primary responsibility is to support the marketing team in the execution of marketing initiatives and provide administrative assistance to the Marketing Department. This role involves contributing to marketing campaigns, graphic design projects, content creation, and various administrative tasks to ensure the department runs efficiently.

What We Offer:

• Paid Time Off
• Paid Holidays
• Medical, Dental and Basic Life
• 401K with employer contribution
• Bi-weekly Pay Schedule
• Opportunity for advancement and Career Development

Responsibilities:

• Social Media: Assist with engaging customers, monitoring social media communication, and creating content.
• Digital Content Creation & Maintenance: Help maintain content on the company website, landing pages, and digital listings. Assist with basic email campaigns.
• Graphic Design: Create basic graphic design materials such as store-level requests, event flyers, social graphics, and promotional flyers.
• Internal Communication: Write and post basic stories on the company intranet.
• Online Reputation Management: Monitor and respond to Google reviews.
• Photography: Capture photos using professional-grade equipment as needed.
• Administrative Support: Assist the Director of Marketing with reporting, updating databases, coordinating Larson Shop orders/projects, and setting up users on The Larson Shop.
• Event Support: Help organize marketing and dealership events.
• Special Projects: Support special projects and research initiatives as assigned by the Director of Marketing.
• Market Awareness: Stay current on marketing trends and industry best practices.
• Organizational relationships: The Marketing Assistant supports all aspects of marketing and communications for The Larson Group (TLG). This position regularly interacts with TLG’s corporate team, location managers, department managers, and sales teams.

Qualifications:

• Bachelor’s or associate's degree in marketing, Communications, or a related field.
• Prior experience through internships or a similar role is preferred.
• Working knowledge of Microsoft Office and Adobe Creative Suite.
• Comfortable using Mac products.
• Strong organizational skills and ability to meet deadlines.
• Ability to work independently and collaboratively within a team environment.

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