Marketing Coordinator

Missing Piece Group; Jersey City (NJ); Hybrid; USD 40,000 - 50,000; Full time

Job summary

Missing Piece Group in Jersey City, NJ is seeking a Marketing Coordinator to develop and manage marketing and social media campaigns for artists, labels, live music clients and other music projects.

You will build timelines, coordinate across teams, advise on social best practices, and analyze campaign performance, with a hybrid office schedule two days per week in the office.

Qualifications

• Experience in music marketing, publicity or related field.
• Experience with DSPs, streaming platforms, influencers, and playlist curators.
• Proficiency with social and digital advertising platforms (Meta, Instagram, YouTube).
• Familiarity with digital marketing analytics and campaign tools such as Feature.fm, Chartmetric, Spotify for Artists, YouTube/Google Analytics.
• Strong content creation and asset production skills (Canva, Photoshop).
• Strong understanding of social media platforms, digital audiences and trends.
• Excellent organizational, communication and project-management abilities.

Responsibilities

• Develop, implement and manage marketing campaigns for agency and label projects.
• Manage social media strategy and assets for client projects.
• Track and report on social, digital, streaming and promotional campaign performance.
• Coordinate campaign development across internal teams, clients and partners.
• Build project timelines, content calendars and campaign workflows.

Skills

Music marketing

Campaign management

Social media strategy

Content creation

Analytics

Communication

Tools

Feature.fm

Chartmetric

Spotify for Artists

YouTube Analytics

Google Analytics

Canva

Photoshop

Job description

Missing Piece Group is a full-service music company encompassing a marketing/publicity agency and record label. We are seeking a Marketing Coordinator to develop and manage marketing and social media campaigns for artists, labels, live music clients and other music projects. The ideal candidate has experience developing and executing marketing plans for album, tour, concert venue and/or media campaigns.

Responsibilities:

Campaign Management & Execution

• Develop, implement and manage marketing campaigns for agency and record label projects.
• Coordinate campaign development and execution across internal teams, clients and external partners.
• Build project timelines, content calendars and campaign workflows.
• Support team processes in creating digital tools/assets and managing campaign tactics.

Digital & Social Marketing

• Manage social media strategy, messaging and assets for client projects, with a focus on releases, streaming and concert promotion.
• Advise clients on social and digital best practices and audience growth strategies.
• Research and coordinate outreach to online influencers, creators and playlist curators.
• Support content creation, asset development and repurposing as needed.
• Manage ongoing social and digital communications for MPG internal website and social channels.

Reporting & Analytics

• Track and report on social, digital, streaming and promotional campaign performance.
• Analyze client channel performance and recommend optimization opportunities.
• Manage client CRM and campaign reporting.

Position requirements/skills:

• Experience in music marketing, publicity, artist management, concert promotion, record label marketing or a related field; internships welcome.
• Experience working with DSPs, streaming platforms, influencers/creators, playlist curators and/or brand partners.
• Working knowledge of social and digital advertising platforms, including Meta, Instagram and YouTube.
• Familiarity with digital marketing, analytics and campaign tools such as Feature.fm, Chartmetric, Spotify for Artists, YouTube/Google Analytics and ticketing/remarketing platforms.
• Working knowledge of content creation and asset production, e.g. Canva, Photoshop and basic video editing.
• Strong understanding of social media platforms, digital audiences and emerging online trends.
• Strong organizational, communication and project-management skills.
• Compelling and creative online voice.

Salary Range (commensurate with experience): $40k-$50k

This is a full time position with benefits based in Missing Piece HQ in Jersey City, NJ - hybrid basis, generally two days per week in office. (Potential to work in MPG Nashville office as well.)