Marketing Coordinator

Wisoman Foods; Hayward (CA); On-site; USD 32,000 - 37,000; Full time

Benefits offered by this job

Health, Dental, Vision

Paid Holidays

PTO (Vacation and Sick)

Job summary

Wisoman Foods is seeking a Marketing Coordinator to plan and implement marketing and advertising activities. The role involves collecting data, forecasting trends, managing social media, and analyzing consumer behavior.

You will report to the Sales Manager and work with Production Operations, Quality Assurance, and Marketing teams. Requirements include a Bachelor’s in business/marketing or equivalent experience, 1–3 years in a CPG/food setting, and strong communication skills.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• 1–3 years of CPG/food industry experience.
• Strong communication and presentation skills.
• Familiar with data collection, web analytics and market research.

Responsibilities

• Prepare reports on marketing and sales metrics.
• Collect and analyze consumer behavior data (web traffic, rankings).
• Conduct market research and identify opportunities.
• Coordinate with design and content teams for digital/print ads.
• Organize promotional events and monitor competitors’ activities.
• Interface with cross-functional teams including Sales and Marketing.

Skills

Market research

Data analysis

Communication

Presentation

Cross-functional collaboration

Education

Bachelor’s degree in business administration or marketing

Tools

CRM programs

MS Excel

Google AdWords

Web analytics tools

Job description

Job Description

Marketing Coordinator is responsible for planning and implementing marketing and advertising activities for the company. They understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Marketing Associate's help collect data, forecast trends, create and manage social media platforms and assess customer satisfaction. This position reports directly to Sales Manager.

Essential Duties & Responsibilities:

• Prepare reports on marketing and sales metrics

• Collect and analyze consumer behavior data (e.g. web traffic and rankings)

• Conduct market research and identify new opportunities.

• Coordinate with the marketing design and content teams to generate digital and print advertising material

• Contribute to collaborative efforts and organize promotional events

• Assist with organizing promotional events

• Monitor and report competitors' marketing and sales activities

• Interface with cross-functional employees including Production Operations, Quality Assurance, Sales and Marketing.

• Responsible for representing our flatbread portfolio at Food & Trade Shows and distributor sales and training meetings

• Responsible for traveling to and from client sites

Requirements:

• Bachelor’s degree in business administration, marketing or related field. If no Bachelor's degree, we will take eqivalent experience in lieu of.

• 1-3 years of CPG/food industry experience

• Innovative and enthusiastic person

• Posses search engines, web analytics, and business research tools acumen

• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

• Strong communication and presentation skills

• Working knowledge with CRM programs

• Solid computer skills, including MS Excel, web analytics and Google Adwords

• Proficiency with SEO/SEM campaigns

• Excellent communication and presentation skills

Note: Pay range is $23 - $27 per hour based on experience.

Why Join Our Team:

• Opportunity to contribute to a growing, mission-driven food company.

• Work closely with a collaborative, passionate team.

• Gain hands-on experience in all aspects of procurement and sourcing in the specialty food sector.

• Benefits: Health, Dental, Vision

• Paid Holidays

• PTO (Vacation and Sick)