Marketing Coordinator

Comanco; Florida; On-site; USD 42,000 - 63,000; Full time

Job summary

COMANCO is seeking a Marketing Coordinator to develop, coordinate, and execute impactful campaigns across channels. The role partners with sales, product development, and creative teams to strengthen branding and drive growth.

Responsibilities include campaign development, data collection and analysis, and overseeing publications such as The COMANCO Way - Quarterly, with a focus on ROI and continuous improvement. The position is on-site and demands strong organizational and communication skills.

Qualifications

• 3+ years customer service, sales, marketing, or project management support experience.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.

Responsibilities

• Create and implement strategic marketing campaigns aligned with company objectives and brand identity.
• Collect and analyze marketing data, inform strategies, and optimize campaigns for ROI.
• Lead website design enhancements focusing on content, functionality, navigation and analytics.
• Develop reports and presentations communicating KPIs and campaign effectiveness.
• Coordinate timelines and meetings; maintain organized marketing materials and campaigns.

Skills

Customer service

Marketing campaigns

Data analysis

Project coordination

Communication

Education

Bachelor's in marketing or related field

Job description

POSITION: MARKETING COORDINATOR

A Marketing Coordinator, plays a pivotal role in developing, coordinating, and executing impactful marketing campaigns. They are at the forefront of our marketing efforts, collaborating with cross-functional teams to elevate our brand and drive business growth.

Job Focus:

Campaign Development:

• Create and implement strategic marketing campaigns that align with company objectives and brand identity.
• Work closely with the marketing team to ensure consistent messaging and brand representation across all channels.

Data Collection and Analysis:

• Conduct thorough research on target demographics and market trends to inform marketing strategies.
• Utilize data-driven insights to optimize campaigns, enhance audience engagement, and maximize ROI.

Data Tracking:

• Collaborate with the marketing team to collect and analyze marketing data, identifying opportunities for improvement and growth.
• Develop reports and presentations to communicate key performance indicators and campaign effectiveness.

Administrative Excellence:

• Demonstrate strong administrative skills to ensure the smooth execution of marketing initiatives.
• Manage project timelines, coordinate meetings, and maintain organized records of marketing materials and campaigns.

Cross-Functional Collaboration:

• Foster strong relationships with internal teams, including sales, product development, and creative, to ensure seamless collaboration and alignment of marketing efforts with overall business goals.

Goal Achievement:

• Work towards achieving marketing goals and KPIs, adapting strategies as needed based on performance metrics and market feedback.

Website Oversight:

• Lead the design enhancement of the company website, focusing on optimizing content, improving functionality and navigation, and incorporating data analytics for continuous improvement.

SEO and Keyword Optimization:

• Develop and implement strategies to elevate SEO performance and enhance keyword optimization, ultimately improving search results and online visibility.

Customer Feedback Management:

• Initiate and oversee customer surveys, ensuring effective correspondence to gather valuable insights and enhance the overall customer experience.

Publication and Distribution Management:

• Take charge of the publication and distribution of "The COMANCO Way - Quarterly," ensuring timely and professional delivery to the intended audience

Marketing Support:

• Provide support to the management team by assisting with various marketing-related tasks, contributing to the overall effectiveness and success of marketing initiatives.

Work Environment:

• Team Environment
• Fully On-site - Employee Interaction
• Management Support & Training

Qualifications:

• Education: High School Diploma required. Bachelor's in marketing or related field preferred.
• Experience: 3+ years customer service, sales, marketing, or project management support required.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with a creative mindset and a passion for staying ahead of industry trends.
• Strong administrative skills, including proficiency in project management and coordination.

COMANCO is an Equal Opportunity Employer: minority/female/disability/veteran

Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Drug-free Workplace under Federal Law