Marketing Coordinator

Minetek; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Career development

Excellent benefits

Team support

Competitive salary

Job summary

Minetek, a global air, water, and sound solutions provider based in the United States, seeks a Marketing professional to assist with communications, branding, and campaigns aligned with strategic objectives.

You will create content across platforms, manage campaigns, analyze metrics, coordinate events, and develop assets like brochures and whitepapers for digital and print, collaborating with stakeholders.

Qualifications

• Ideal of working towards, Bachelor's degree in Marketing, Communications, or Business, coupled with demonstrated experience and success in a similar or lesser role.
• Strong digital channel focus with understanding of SEM, SMM, EDM and supporting management platforms (CRM/HubSpot).
• A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Demonstrated understanding of best practices required to plan, execute, monitor and optimise inbound and outbound activation.
• Superior time management skills with ability to prioritise multiple projects.

Responsibilities

• Creating and deploying content for a diverse range of projects and streams across multiple platforms.
• Supporting planning, development, execution, and tracking of integrated marketing campaigns across digital and traditional channels.
• Collaborating with internal team members and stakeholders to ensure effective campaign assets are developed and deployed.
• Evaluating campaign performance through analysis of key metrics and reporting insights.
• Coordinating events in support of product and service promotions such as expos and online webinars.
• Understanding data-driven decisions and using insights to drive customer engagement.
• Assisting in development of assets including brochures, customer stories, and technical whitepapers for digital & print.
• Establishing and maintaining strategic relationships with corporate and division stakeholders.
• Assisting sales with brochures updates and website edits.
• Developing, executing, and reporting on market research to build insights for strategic planning.

Skills

Bachelor's degree in Marketing/Communi

Digital channel focus

SEM

SMM

CRM/HubSpot

Social media marketing

Email marketing

Stakeholder engagement

Content creation

Communication skills

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

CRM/HubSpot

Job description

Minetek is a global air, water, and sound solutions provider based here in the United States. The business is a leader in providing water evaporation, water management, underground ventilation, sound attenuation, and noise control solutions.

With over 150 years of combined experience, the business has successfully delivered thousands of 'world-first' projects for hundreds of clients across the globe.

The Role:

To assist with departmental initiatives and programs, specifically the delivery and implementation of communications, branding, and marketing in accordance with MINETEK’s strategic objectives.

Responsibilities:

• Creating and deploying content for a diverse range of projects and streams across multiple platforms
• Supporting the planning, development, execution, and tracking of integrated marketing campaigns across a broad range of digital and traditional channels
• Collaborating with internal team members and stakeholders to ensure effective campaign assets are developed and deployed
• Evaluating campaign performance through effective analysis of key metrics, using essential data to create comprehensive reports
• Coordinating events in support of product and service promotions such as expos and online webinars
• Understanding and interpreting data-driven decisions and using this information to drive customer engagement
• Assisting in the development of key assets including brochureware, customer success stories, and technical whitepapers for both digital & print
• Establishing, nurturing, and maintaining strategic working relationships with corporate and division stakeholders, for maximum marketing effectiveness
• Assisting the sales team in ad-hoc requests like updating brochures, making website edits, and other departmental priorities
• Developing, executing, and reporting on market research initiatives to build insights for
• Corporate and Division strategic development and overall marketing planning

Skills & Experience:

• Ideal of working towards, Bachelor's degree in Marketing, Communications, or Business, coupled with demonstrated experience and success in a similar or lesser role
• Strong digital channel focus with understanding of SEM, SMM, EDM and supporting management platforms (CRM/HubSpot).
• A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Demonstrated understanding of best practices required to plan, execute, monitor and optimise inbound and outbound activation
• Superior time management skills and the ability to prioritise multiple projects simultaneously
• Exceptional written and oral communications skills with an ability to translate complex messaging into engaging, action-oriented content for a range of internal and external audiences
• An ability to engage with stakeholders at all levels of the organisation to understand objectives and develop timely solutions
• An agile mind with the ability to seek out new and innovative ways to extend reach and position the business in new and existing markets
• Highly resourceful, driven and can use initiative to go beyond instruction and deliver integrated initiatives which provide a scaling effect for the business
• Outwardly positive, confident, reliable, customer-oriented, and highly organised

Culture and Benefits

Minetek is an organisation with strong company values, a business that cares about the personal and professional development of its employees. We work hard to provide a work environment that encourages open communication and collaboration, whilst remaining constantly mindful of what it takes to evolve a culture that will support long-term employee engagement.

We are offering a competitive salary package, along with exceptional company benefits. For your excellent performance, you will also be rewarded with career development opportunities and great team support.