Marketing Coordinator

Entre Computer Services; City of Rochester (NY); On-site; USD 42,000 - 66,000; Full time

Job summary

Entre Computer Services, Rochester’s trusted MSP, is seeking a Marketing Coordinator to advance our IT solutions and services to new and existing clients. You will craft content, support campaigns, and help drive lead generation in a collaborative team.

Ideal candidates have a marketing background, strong writing skills, and familiarity with digital tools like HubSpot and Mailchimp. This role offers growth in a fast-paced tech environment with room for professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of marketing experience, preferably in IT or MSP.
• Familiarity with digital marketing platforms, social media, and email tools (HubSpot, Mailchimp, LinkedIn Ads).
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office Suite.
• Experience with basic graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational skills and ability to manage multiple tasks.

Responsibilities

• Campaign Support: Assist in development, execution, and tracking of marketing campaigns promoting our MSP services.
• Content Creation: Help create engaging content for website, blogs, social media, newsletters, and marketing materials.
• Social Media Management: Manage company social accounts, post content, engage followers, and analyze performance.
• Lead Generation: Assist in generating qualified leads via targeted campaigns, email marketing, and outreach.
• Market Research: Conduct market research and competitive analysis to guide strategy.
• Event Coordination: Support virtual or in-person events, webinars, and trade shows.
• Reporting & Analytics: Track and report on campaign performance using insights and CRM data.
• Collaboration: Work with sales to align campaigns with sales objectives.

Skills

Written and verbal communication

Microsoft Office

Graphic design tools

Digital marketing platforms

Team collaboration

Project management

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

HubSpot

Mailchimp

GlassHive

ConnectWise

LinkedIn Ads

Job description

Entre Computer Services is Rochester's leading provider in technology services including Managed Services, IT Infrastructure Engineering & Architecture, Application Development, Hardware & Software Sales, and IT Outsourcing & Recruiting. Entre has been headquartered in Rochester, NY since 1984, and serves organizations both regionally and nationally. Entre is a family-oriented organization that provides great flexibility in professional growth, offers resources for individual success in a team environment, and recognizes the importance of work-life balance.

We are seeking a dynamic and motivated Marketing Coordinator to join our growing team at Entre Computer Services, a leading Managed Service Provider (MSP). As a Marketing Coordinator , you will play a crucial role in supporting the marketing efforts of our organization, focusing on promoting our IT solutions and services to both new and existing clients.

Key Responsibilities

• Campaign Support: Assist in the development, execution, and tracking of marketing campaigns aimed at promoting our managed IT services and solutions.
• Content Creation: Help create engaging content for our website, blogs, social media platforms, newsletters, and marketing materials that align with our brand and resonate with our target audience.
• Social Media Management: Manage and maintain the company's social media accounts, creating regular posts, engaging with followers, and analyzing performance metrics.
• Lead Generation: Assist in generating qualified leads through targeted campaigns, email marketing, and outreach efforts, including managing follow-up strategies.
• Market Research: Conduct market research and competitive analysis to help guide the direction of marketing strategies and initiatives.
• Event Coordination: Support in organizing and executing virtual or in-person events, webinars, and trade shows to showcase our offerings and engage with potential clients.
• Reporting & Analytics: Track, analyze, and report on the performance of marketing campaigns and initiatives using tools such as social media insights, and CRM platforms.
• Collaboration: Work closely with sales teams to ensure alignment of marketing campaigns with sales objectives and strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing, preferably in the IT or MSP industry (entry-level candidates are encouraged to apply).
• Familiarity with digital marketing platforms, social media, and email marketing tools (e.g., GlassHive, Mailchimp, HubSpot, LinkedIn Ads).
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite.
• Experience with basic graphic design tools (Canva, Adobe Creative Suite, etc.) is a plus.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously.

Preferred Skills & Experience:

• Experience in B2B marketing, particularly in the technology or IT services sector.
• Basic knowledge of CRM tools such as Connectwise
• Graphic design skills for creating visual content for marketing campaigns.

Why Join Us?

At Entre we believe in fostering an inclusive and dynamic work environment where creativity and innovation are valued. As a Marketing Coordinator, you will have the opportunity to work in a fast-paced, collaborative atmosphere with ample room for growth and professional development. If you're passionate about marketing and eager to make an impact in the IT services industry, we would love to hear from you!

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Entre, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.