Marketing manager

servicetodaygetquality; Mebane (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Company-sponsored Life Insurance

401(k) with Company Match

Paid Holidays

Paid Time Off

Paid Training & Professional Dev.

Opportunities for advancement

Job summary

Quality Service Today in North Carolina is seeking an experienced Marketing Lead to own and execute the full marketing strategy across digital, content and analytics. You will drive lead generation, revenue growth, and brand recognition in Central North Carolina.

Join a fast-growing home services company with a strong culture and growth opportunities, leading a team and collaborating with Operations, Sales and Customer Service.

Qualifications

• Proven success growing a brand and generating measurable revenue.
• Strong understanding of digital marketing and analytics.
• Experience managing marketing budgets.
• Excellent communication and leadership skills.
• Highly organized and results driven.

Responsibilities

• Brand Leadership: Protect and strengthen the Quality Service Today brand and ensure consistent messaging.
• Marketing Strategy: Develop annual plans and campaigns with measurable ROI.
• Digital Marketing: Oversee SEO, PPC, Local SEO, Google Business Profiles, social media and email marketing.
• Content & Medias: Produce videos, photography, blog content and campaigns.
• Analytics: Track KPIs, cost per lead and ROI; optimize campaigns with data.
• Leadership: Manage external vendors and mentor marketing team members.

Skills

Brand leadership

Digital marketing

SEO

PPC

Local SEO

Social media strategy

Email marketing

Content creation

Analytics

Budget management

Vendor management

Team leadership

Data-driven decision making

Tools

Google Analytics

Looker Studio

CRM platforms

AI marketing tools

Automation platforms

Job description

About Quality Service Today

Quality Service Today is one of North Carolina's fastest-growing residential service companies specializing in Plumbing, Septic, Sewer, Electrical, and Home Services.

Our mission is simple:

Deliver an amazing customer experience while building a company our employees are proud to call home.

We believe culture wins.

Everything we do is guided by our Core Values:

Accountability

We own our results. We don't make excuses—we solve problems.

Proactive

We stay ahead of issues instead of reacting to them. Great companies plan.

Integrity

We do the right thing, even when nobody is watching.

Attitude

Energy is contagious. We choose positivity, professionalism, and a winning mindset every day.

If these values don't describe you, this position probably isn't the right fit.

Why Join Quality Service Today?

Competitive Compensation

• Salary based on experience
• Performance bonuses based on company growth and marketing performance

Benefits

• Medical, Dental & Vision Insurance
• Company-sponsored Life Insurance
• 401(k) with Company Match
• Paid Holidays
• Paid Time Off
• Paid Training & Professional Development
• Opportunities for advancement as we continue to grow

The Opportunity

This isn't a "maintain the website" position.

You'll own the entire marketing strategy for one of the fastest-growing home service companies in North Carolina.

You'll work directly with Leaderhsip to help determine where the company grows next, how we dominate our markets, and how we become the company every homeowner thinks of first.

If you're motivated by growth, data, creativity, and winning, you'll have the freedom to make a real impact.

Your Mission

Build the most recognized and trusted home service brand in our markets while generating consistent, high-quality leads that fuel company growth.

You will be responsible for developing and executing marketing strategies that increase revenue, improve customer retention, strengthen our reputation, and position Quality Service Today as the leader in every community we serve.

What You'll Do

Brand Leadership

• Protect and strengthen the Quality Service Today brand.
• Ensure consistent messaging across every customer touchpoint.
• Maintain our reputation as the most trusted home service company in our markets.

Marketing Strategy

• Develop annual marketing plans and quarterly campaigns.
• Build measurable lead-generation strategies.
• Create marketing budgets and maximize ROI.
• Track KPIs and report results to leadership.

Digital Marketing

• Oversee SEO, Local SEO, Google Business Profiles, PPC, Local Service Ads, social media, email marketing, and website performance.
• Improve conversion rates across all digital platforms.
• Manage online reputation and customer reviews.

Content & Medias

• Produce compelling videos, photography, blog content, email campaigns, and customer success stories.
• Coordinate media interviews, community events, and public relations opportunities.
• Develop presentations and promotional materials.

Analytics

• Track marketing performance using dashboards and reporting tools.
• Measure Cost Per Lead, Cost Per Booked Call, Revenue by Source, ROI, and Customer Acquisition Cost.
• Continuously optimize campaigns using data.

Leadership

• Lead outside marketing vendors, agencies, photographers, and creative partners.
• Build and mentor future marketing team members.
• Collaborate with Operations, Sales, Dispatch, and Customer Service to ensure marketing aligns with business goals.

What Success Looks Like

Within your first year you will help us:

• Increase booked service calls.
• Improve lead quality.
• Lower customer acquisition costs.
• Increase brand recognition throughout Central North Carolina.
• Improve customer retention.
• Strengthen our online reputation.
• Build marketing systems that scale with our growth.

What We're Looking For

Required

• Proven success growing a brand and generating measurable revenue.
• Strong understanding of digital marketing.
• Experience managing marketing budgets.
• Excellent communication and leadership skills.
• Highly organized and results driven.

Preferred

• Home service industry experience (Plumbing, HVAC, Electrical, Septic, Roofing, etc.)
• Knowledge of Google Analytics, Looker Studio, CRM platforms, AI marketing tools, and automation platforms.
• Video production and social media strategy experience.
• SEO and local search optimization expertise.

You're Probably a Great Fit If You...

• Think like an owner.
• Love solving problems.
• Are energized by growth.
• Use data to make decisions.
• Hold yourself accountable.
• Care about people.
• Continuously learn and improve.
• Celebrate team success more than personal recognition.

You Probably Won't Enjoy This Job If...

• You wait to be told what to do.
• You dislike accountability.
• You avoid difficult conversations.
• You struggle with change.
• You make excuses instead of finding solutions.

Ready to Build Something Great?

We're building more than a home service company.

We're building a team of professionals who believe in serving others, improving every day, and creating opportunities for themselves and those around them.

If you're ready to lead our marketing efforts and help shape the future of Quality Service Today, we'd love to meet you.