Marketing Coordinator

Cliff House Maine; Cape Neddick (ME); On-site; USD 46,000 - 52,000; Full time

Job summary

Cliff House Maine, a premier New England resort, is seeking a dynamic Brand Ambassador to join its marketing team. The role is full-year, full-time, on-site, reporting to the Director of Marketing + Programming.

Wage ranges from $22.00–$25.00 per hour depending on experience. The Brand Ambassador will interact with guests, agencies and internal teams to bring the brand to life, manage content, and support events and campaigns.

Qualifications

• 2-3 years marketing experience including website content management and digital marketing.
• Campaign strategy and analysis; social media content generation, scheduling and analysis; brand collateral.
• Proficiency with Adobe Suite and Microsoft Office (Word, Outlook, Excel, PowerPoint).
• Ability to learn new software/technology.
• Basic familiarity with developing digital, audio and print communications.
• Basic knowledge of site performance (GA4) analysis.

Responsibilities

• Brainstorm ideas with internal teams and external partners to develop campaigns.
• Monitor and update content across marketing channels and the Cliff House Maine website.
• Assist with briefs and status calls with brand agencies; maintain content calendars.
• Collaborate with social media partners to create content and grow followers.
• Produce brand materials following Cliff House Maine brand guidelines.
• Assist with event programming and on-site promotional activities.
• Provide administrative marketing support: proofreading, invoicing, database management.

Skills

Marketing experience

Content management

Digital marketing

Campaign analysis

Social media management

Brand collateral

Project coordination

Tools

Adobe Suite

MS Office

Job description

Join the team at one of New England’s most distinguished resorts. Cliff House Maine is looking to add a dynamic, guest-centric, Brand Ambassador to its marketing team. The Marketing Coordinator plays an integral role in bringing our brand to life, working closely with guests, internal departments, 3rd party partners and creative agencies on a daily basis. The ideal candidate is a self-starter with great initiative, who moves comfortably between creative and administrative responsibilities. They have a natural talent for storytelling, a passion for Maine and eagerness to share our brand story. This is a highly collaborative role with exposure to all facets of marketing, resulting in 360-degree brand involvement.

This full year, full-time position operates fully on-site and reports to the Director of Marketing + Programming.

Wage: $22.00 - $25.00 based on experience.

Job Responsibilities Include:

Relationships + Creativity

• Daily interaction with internal departments - ‘Clients’ - to brainstorm ideas, receive briefings, facilitate marketing campaign development (internally and through agencies)
• Daily monitoring of, and updates to, content for all marketing channels: cliffhousemaine.com (primary focus), social media, in-room digital and print content, promotional + informative print collateral, 3rd party websites, public relations efforts, digital advertising, Shopify retail site, Aven retail offering, etc.
• Participate in briefs and status calls with brand agencies (Digital, PR + Social), maintain calendar of content changes, facilitate project development and project roll-outs
• Work closely with social media partner to create dynamic content, content schedules, build follower + brand partner relationships and grow our targeted Cliff House following.
• Produce brand materials for in-house use, following Cliff House Maine brand guidelines.
• Assist with creation and execution of special events programming.

Marketing Administration

• Coordinate site visits for public relations guests (amenities + reservations, welcome notes, addressing special requests, VIP forms)
• Assist with on-site photo shoots (interdepartmental communication, props, scheduling)
• Create and maintain year-round calendar for programming, produce monthly ‘At The Helm’ bulletin and assist with development and production of newsletter (The Navigator)
• Coordinate print collateral, amenities and brand materials (creation, monitoring, ordering, proofing, pick-up, invoicing, inventory management)
• Organize and maintain brand digital asset library
• Administrative support for marketing: proofreading, invoicing, updates + distribution, database management, emails, internal communications, meeting notes, mail/deliveries
• Monitor competitive properties, news and social media for relevant content.

Talents which will serve this role well:

• Hands-on, takes initiative and energetic self-starter
• Impeccable organizational and time management skills
• Ability to work independently, multi-task, and prioritize assignments
• Experience in hospitality or service-related industry, a plus
• Excellent verbal and written communication skills
• Detail oriented
• Professional and reliable
• Passionate about how marketing influences the guest experience

Requirements for this role:

• 2-3 years of related marketing experience including: website content management; digital marketing

• campaign strategy + analysis; social media content generation, scheduling + analysis; brand collateral
• design

• Proficiency with the Adobe Suite + Microsoft Office (Word, Outlook, Excel, PowerPoint)
• Ability to learn new software/technology
• Basic familiarity with development of digital, audio and print communications
• Basic knowledge of site performance (g4) analysis

Needed Attributes

Employees must fulfill their performance standards for this position and comply with policies, rules and procedures of the Hotel, including those set out in the Employee Handbook or otherwise communicated (verbally or in writing) to employees. The job description is intended to describe the general nature and work responsibilities of the position. This job description and duties of this position are subject to change, modification and addition as deemed necessary by the Hotel. Employees are required to comply with supervisory instructions and perform other job duties, responsibilities and assignments requested by supervisors, managers or other Hotel Officials.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.