Marketing Coordinator

Disaronno International USA; Baltimore (MD); On-site; USD 42,000 - 62,000; Full time

Job summary

Disaronno International USA is seeking a Marketing Coordinator to support the Trade Marketing team across Off-Premise and On-Premise channels. Reporting to the Off-Premise Marketing Manager, you will drive trade marketing execution, manage POS and sampling logistics, and help ensure brand guidelines are applied consistently.

You will collaborate with sales and marketing to align trade tools with regional goals, coordinate with agencies for field activations, and analyze post-event results to

Qualifications

• Bachelor’s degree in marketing or related field required.
• 1–2 years in marketing or trade marketing preferred.
• Strong organization and vendor management experience.
• Proficient in MS Office and digital asset management.

Responsibilities

• Oversee POS ordering, inventory tracking, and logistics.
• Support sampling logistics and field activations.
• Maintain brand guidelines and asset libraries.
• Collaborate with sales, marketing, and agencies.

Skills

Marketing experience

Communication

Organizational skills

Vendor relations

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Word

DAM systems

Job description

The Marketing Coordinator plays a key role in supporting the Trade Marketing team across both Off-Premise and On-Premise channels. Reporting directly to the Off-Premise Marketing Manager, this role drives trade marketing execution, manages point-of-sale (POS) and sampling logistics, maintains brand guidelines, and supports account-level activations to maximize brand visibility and rate of sale.

Key Responsibilities

• Oversee POS ordering, inventory tracking, kitting, and distribution logistics to ensure field teams and key accounts receive materials on time.
• Monitor warehouse inventory levels, track fulfillment, and reconcile stock across distribution hubs.
• Support both Off-Premise and On-Premise trade marketing initiatives, serving as a key liaison for trade collateral and execution materials.
• Drive account-level strategies that increase rate of sale, brand visibility, and distribution density across key market accounts.
• Collaborate with sales and marketing teams to align trade tools with localized commercial goals.

Sampling & Field Activations

• Support with sampling logistics, staffing agencies, scheduling, and field recaps for field initiatives and events.
• Analyze post-event summaries and field performance recaps to evaluate ROI and provide key insights for future activations.

Brand Asset & Playbook Management

• Maintain, organize, and distribute brand execution playbooks, guidelines, and digital asset libraries for cross-functional teams and external partners.
• Ensure marketing materials, assets, and trade collateral adhere strictly to brand standards and regional compliance guidelines.

Cross-Functional Collaboration & Administration

• Support the Off-Premise Marketing Manager with vendor communications, budget management, and invoice processing.
• Assist in prepping meeting materials, presentations, and channel performance recaps for leadership and cross-functional partners.

Qualifications & Key Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 1–2 years of experience in marketing, trade marketing, field marketing, or beverage/CPG industry experience preferred.
• Logistics & Organization: Strong organizational skills with demonstrated success managing inventory, logistics, and vendor relationships.
• Agency Management: Experience coordinating with staffing or event agencies for field activations and sampling programs.
• Communication: Excellent written and verbal communication skills; ability to collaborate effectively across sales, marketing, and agency partners.
• Software Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and digital asset management systems/cloud drives.
• Adaptability: Proactive self-starter with the ability to manage multiple priorities in a fast-paced environment.