Marketing Contractor (Writer + Content Manager)

CodePath; United States; Remote; USD 85,000 - 110,000; Part time

Job summary

A leading company is seeking a Marketing Contractor (Writer + Content Manager) to enhance student engagement through strategic marketing. This part-time remote role involves content creation, campaign management, and collaboration with various teams to drive regional growth. Ideal candidates will possess strong writing skills and HubSpot experience, contributing to the mission of empowering underrepresented students in tech.

Qualifications

• 3–5 years in content marketing or digital campaigns.
• Excellent writing skills across formats and audiences.
• HubSpot experience required.

Responsibilities

• Develop and execute editorial strategies for content.
• Write and produce tailored content for diverse audiences.
• Manage HubSpot campaigns to engage students.

Skills

Content Marketing

Digital Campaigns

SEO

Writing

HubSpot

Google Analytics

Tools

Canva

Figma

Asana

Trello

Job description

Marketing Contractor (Writer + Content Manager)

Remote, United States

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.

We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.

With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future.

About the Role

Location: Remote, United States

Role Type: Part-Time Contractor (20 hours/week)

Duration: 1 year, 20 hours/week (potential conversion to FTE)

Reporting to: Director of Community Relations

Compensation: $85,000 to $110,000 (annualized salary)

We’re looking for a Marketing Contractor (Writer + Content Manager) to join CodePath’s Community team as a dedicated partner in advancing our CodePath Local (CPL) programs. This role is key to delivering strategic, high-quality marketing that drives student engagement and regional growth.

You’ll help translate strategy into campaigns, create content that elevates student stories, and support our goal to engage thousands of students across key regions. As an embedded member of the team, you’ll shape how students experience CodePath—from their first invite to their success story.

This position is ideal for a savvy marketing generalist with strong writing chops, HubSpot experience, and a passion for mission-driven storytelling. You'll work closely with program, partnerships, and career teams to create compelling content and campaigns that drive awareness, engagement, and conversions across CodePath’s regional expansion markets.

Key Activities

Content Strategy & Ideation: You will develop and execute editorial strategies that increase content reach and relevance for regional CPL audiences

Content Creation & Execution: Write and produce tailored content for technical, student, employer, and university audiences

HubSpot Campaign Management: You will own end-to-end campaign execution in HubSpot that converts segmented audiences into engaged CPL participants

Website & Landing Page Updates: You will ensure landing pages reflect current program priorities and drive 10–15% traffic growth in regional markets

Trend Monitoring: You will benchmark competitive messaging, stay current on industry and regional hiring trends

Editorial Oversight: You will uphold brand voice and editorial consistency

SEO & Analytics: You will conduct keyword research, implement SEO strategy, and report on performance, seeing consistent growth

Cross-Functional Collaboration: You willpartner with growth, programs, and design teams to align campaign content

Visual Content Coordination: You will enhance the visual impact of campaigns to increase engagement metrics across CPL channels.

Event Communications: You will execute marketing for CPL events, from awareness to post-event follow-up - in partnership with regional leads

Key Success Metrics

Publish a monthly content calendar in a shared workspace (e.g., Asana, Notion, GCalendar) with at least 3 planned pieces per week

Complete a HubSpot campaign audit of all campaigns from the past 6 months, identifying top-performing assets and 3–5 key optimization areas

Execute 2–3 full campaigns with clear segmentation. Generate 1,000 unique student impressions via a combination of email, social media, and partner communications (track via HubSpot and UTM links)

Launch 1–2 student or employer-facing events with targeted messaging

Deliver CPL content playbooks and HubSpot SOPs. Finalize and share 2 documented playbooks in team drive: one for content development, one for HubSpot campaign setup

Host one 30-minute internal training session per playbook

Produce at least 3 high-impact content pieces (e.g., case study, testimonials)

Manage and improve campaign workflows end-to-end. Implement automation in at least 75% of recurring campaigns. Reduce campaign launch time by 25% compared to Q1 baseline

Qualifications

3–5 years in content marketing, digital campaigns, or communications

HubSpot experience required (emails, workflows, segmentation, reporting)

Excellent writer with versatility across formats and audiences

Knowledge of SEO, Google Analytics, and CRM best practices

Experience with tools like Canva, Figma, Asana, Trello a plus

Ability to manage multiple projects with precision and proactive communication

Bonus: Experience in tech, higher education, or social impact orgs

Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Manager level position at an annual salary of $85,000 to $110,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Pay range

$85,000 - $110,000 USD

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