Marketing Content Specialist

TieTalent; Ohio; On-site; USD 32,000 - 55,000; Full time

Job summary

An innovative real estate marketing firm is seeking a Real Estate Marketing Specialist to drive lead generation and brand growth. In this dynamic role, you will create and optimize advertising campaigns across various digital platforms, develop engaging content, and implement conversion strategies. Collaborating with a high-performance team, you will track performance metrics and make data-driven decisions to enhance marketing effectiveness. If you are passionate about real estate marketing and ready to make a significant impact, this is the opportunity for you!

Benefits

Performance-based bonuses

Flexible working environment

Direct collaboration with top producers

Qualifications

• 2+ years of experience in content creation and marketing.
• Proficiency in creating and editing digital content.
• Strong writing skills with attention to detail.

Responsibilities

• Plan and execute PPC, Facebook, and YouTube ad campaigns.
• Manage advertising budgets to maximize ROI.
• Develop and execute social media strategy across platforms.

Skills

Real Estate Marketing

Lead Generation

PPC Advertising

Copywriting

Email Marketing

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Follow Up Boss

BombBomb

MailChimp

Job description

Real Estate Marketing Specialist – Lead Generation & Brand Growth

Are you an excellent real estate marketer who knows how to generate and convert leads like a pro? Do you thrive in a fast-paced, high-performance environment? If so, Team Gosney wants YOU.

What You’ll Do:

1. Lead Generation & PPC
   Create, manage, and optimize Facebook, Google PPC, and YouTube ads for high-quality buyer & seller leads.
2. Brand Growth & Content Strategy
   Develop compelling social media, email campaigns, and video content to position our team as the top real estate brand in multiple states.
3. Conversion Optimization
   Build high-converting funnels and refine follow-up strategies to increase closing rates.
4. Tech & CRM Integration
   Optimize Follow Up Boss (or similar CRM), automation, and retargeting campaigns.
5. Performance Tracking & ROI Focus
   Track results, analyze data, and make strategic adjustments for maximum revenue impact.

What You Bring:

• Proven success in real estate marketing, lead gen, and conversion strategies.
• Experience running paid ads (Google, Facebook, YouTube) with measurable results.
• Strong copywriting & branding skills to make listings and campaigns stand out.
• Familiarity with email marketing (BombBomb, MailChimp), retargeting, and automation.
• Ability to collaborate with a high-performance real estate team.

Why Join Team Gosney?

• We provide the budget—you make the magic happen.
• No red tape—just results-driven execution.
• Work directly with a powerhouse team of top producers.
• Competitive salary + performance-based bonuses.

If you have the skills and hustle to elevate our marketing to the next level, apply now!

Responsibilities:

• Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and website traffic.
• Manage advertising budgets efficiently to maximize ROI.
• Implement retargeting and remarketing strategies to increase conversion rates.
• Monitor and analyze lead quality, CPL, and conversion rates.
• Develop and execute social media strategy across Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content that drives engagement and leads.
• Manage and grow the company’s organic reach and social presence.
• Oversee listing promotion and property marketing across digital platforms.
• Optimize and manage the team’s CRM (Follow Up Boss or similar).
• Set up email drip campaigns, SMS sequences, and retargeting strategies.
• Work closely with ISAs and agents to ensure proper lead follow-up.
• Craft compelling listing presentations, marketing materials, and team branding.
• Design and refine high-converting landing pages and funnels.
• Track and report key marketing KPIs, including lead volume, CPA, and conversion rates.
• Continuously test and improve ad creatives, email subject lines, and landing pages.
• Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals.
• Stay ahead of marketing trends, technologies, and best practices in real estate.
• Identify new lead sources and growth opportunities.

Ideal Candidate:

• Proven experience in real estate marketing, digital ads, and conversion campaigns.
• Strong background in paid advertising, social media growth, and branding.
• Ability to analyze data and make ROI-driven decisions.
• Experience with email marketing, automation, and CRM optimization.
• Highly organized, creative, and results-oriented.

If you’re ready to elevate our marketing and generate real revenue, apply now!

Qualifications:

• 2+ years of experience in content creation and marketing.
• Proficiency in creating and editing digital content.
• Strong writing skills with attention to detail.
• Knowledge of digital marketing strategies and trends.
• Experience with spreadsheets and data analysis.

Compensation:

$32,500 - $55,000 yearly