Marketing Content Specialist

HOPE International; Lancaster (Lancaster County); Hybrid; USD 59,000 - 62,000; Full time

Job summary

HOPE International in Lancaster, PA seeks a Senior Professional Content Marketing Specialist to lead written content for major integrated campaigns, oversee content collection across cultures and partners, and drive complex projects from concept through final delivery.

In collaboration with marketing and development leadership, you will shape messaging, ensure brand voice consistency, and leverage AI as a creative partner to strengthen fundraising and storytelling efforts.

Qualifications

• 5+ years of professional experience in copywriting, communications, or marketing
• Experience leading content for fundraising campaigns or integrated marketing
• Exceptional written communication and editorial judgment
• Ability to lead complex writing projects with multiple stakeholders
• Experience working across cultures and international partners with ethical storytelling

Responsibilities

• Promote HOPE International’s mission through content across media formats
• Lead content development for major fundraising campaigns and donor communications
• Coordinate with marketing, development, and leadership to tailor content strategies
• Translate complex programs and data into clear narratives and messaging frameworks
• Oversee content collection globally, ensuring timely delivery and ethical storytelling

Skills

Copywriting

Content marketing

Editorial judgment

Project leadership

Cross-cultural collaboration

AI in content

Donor communications

Job description

The HEART of a missionary — a passion for growing in your relationship with Christ and helping others know and follow Him

The MIND of a businessperson — skills in management, finance, accounting, systems, communication, etc.

The SOUL of a development worker — the mentality of equipping people to help themselves

The content marketing specialist shapes and leads written content that advances HOPE’s mission across major integrated marketing campaigns and development efforts. This role contributes to HOPE’s largest fundraising campaigns, oversees content collection processes that span cultures and countries, and leads complex writing projects involving multiple stakeholders from concept through final delivery. Working cross-functionally and with global partners, the content marketing specialist brings sound editorial judgment, creative thought partnership, and project leadership to strengthen HOPE’s brand voice and inspire generosity in support of breaking generational poverty through the Gospel.

Location: Lancaster, PA preferred; remote US considered ,

Level: Senior Professional

Salary range: $58,500-$62,000

Type: Full-time

Department: Marketing

Reports to: Content Manager

Responsibilities

• Promote and contribute to the fulfillment of HOPE International’s mission and vision.


• Content creation and storytelling across media formats


• Lead content development for HOPE's largest fundraising campaigns (such as year-end and major appeals), shaping the core narrative, key messages, and content plan across print, digital, and video


• Partner with marketing and development leadership to craft effective content strategies tailored to donor segments and channels


• Translate complex programs, impact data, and theological concepts into clear, compelling narratives, and set the messaging framework other writers build from


• Steward and model HOPE's brand voice and messaging, ensuring consistency across campaigns and contributors


• Use AI as a creative thought partner to efficiently produce high-quality content, and help shape team practices for using AI in line with HOPE's brand and voice


• Writing project leadership and stakeholder management


• Lead large, multi-stakeholder writing projects (such as annual reports, impact reports, major donor proposals, and campaign suites) from planning through final delivery


• Support project scope, timelines, and review processes; coordinate input and approvals from marketing, development, program, leadership, and field stakeholders


• Navigate competing priorities and differing feedback to reach aligned, mission-faithful outcomes


• Proofreading, quality control, and collaboration


• Perform meticulous proofreading and editing to ensure accuracy, clarity, tone, and brand consistency across print, digital, and video- related materials


• Collaborate closely with marketing, development, and cross-functional partners to review, refine, and finalize content


• Support ongoing improvement of content processes, templates, and style standards to enhance quality and efficiency


• Content collection and asset management


• Oversee content collection processes that gather stories, photos, and video from HOPE's programs and partners around the world


• Coordinate across cultures, languages, and time zones with field staff and partner organizations to plan collection, define story needs, and ensure timely delivery


• Uphold ethical, dignified storytelling practices, including informed consent and respectful representation of program participants


• Uphold standards for how content is processed, tagged, stored, and documented, and oversee content libraries that enable efficient storytelling and reuse

Qualifications

• Personal confession of Christian faith and commitment to the mission and vision of HOPE International


• 5+ years professional experience in a copywriting, communications, or marketing role, preferably in a nonprofit or mission-driven organization


• Proven track record of leading content for large-scale fundraising or integrated marketing campaigns, with demonstrated results


• Exceptional written communication skills and editorial judgment, with the ability to craft and shape compelling content for a variety of audiences, formats, and media (including print, digital, and video)


• Demonstrated experience leading complex writing projects with multiple stakeholders, including managing timelines, review cycles, and competing feedback


• Experience working across cultures, ideally with international teams or partners, with strong cultural sensitivity and a commitment to dignified, ethical storytelling


• Experience developing messaging frameworks and content strategies, not only executing them


• Experience leveraging AI as a creative thought partner to increase efficiency and align content to marketing best practices


• Strong interpersonal skills and the ability to receive and incorporate feedback with professionalism and flexibility


• Self-directed, dependable, and able to balance creativity with operational rigor

At HOPE International, we invest in the dreams of families in the world's underserved communities as we proclaim and live the Gospel.

Resources: If you're part of a church, nonprofit, or school and would like to learn more about HOPE's methodology, visit our resource library . If you're part of a church network or organization and would like to learn more about implementing HOPE's savings group (SG) methodology, visit our SG Multiply page . To learn more about HOPE's Microfinance Accelerator Program (MAP), visit here . 227 Granite Run Drive, Suite 250, Lancaster, PA 17601 717.464.3220 Email us