Social Media and Content Specialist - Employee

PROJECT HOPE; Washington (District of Columbia); On-site; USD 65,000 - 95,000; Full time

Job summary

Project HOPE is seeking a Social Media and Content Specialist to own the daily social media presence and storytelling for global health advocacy. You will craft copy, scripts, and assets, engage with communities, and translate complex program information into accessible messaging across LinkedIn, Instagram, X, Facebook, and TikTok.

Collaborating with Communications, Development, and Program teams, you will drive donor engagement, awareness, and action while maintaining a distinctive brand voice

Qualifications

• Bachelor's degree required.
• 3-5 years of professional social media experience.
• Proven ability to create content that drives engagement or donations.
• Experience writing for diverse audiences and cultural contexts.
• Ethical storytelling, sensitive to vulnerable populations.
• Strong copywriting with measurable results; KPIs and analytics experience.
• Flexibility for nights and weekends during crises.

Responsibilities

• Build and maintain the social content calendar for LinkedIn, Instagram, X, Facebook, and TikTok.
• Write engaging copy for posts, scripts, and graphics across audiences.
• Schedule and publish posts; optimize per platform.
• Maintain brand voice with authenticity and emotional resonance.
• Translate complex program information into clear, persuasive copy.
• Create content that drives engagement and action.
• Monitor comments, DMs, and community discussions daily.
• Interact with partners and influencers to build relationships.
• Research audience preferences and platform changes in real time.
• Pitch new content ideas to leadership; test tactics with analytics.
• Identify growth opportunities on emerging platforms.
• Follow approval workflows and maintain copy integrity and accuracy.

Skills

Social media strategy

Copywriting

Analytics / KPIs

Content storytelling

Crisis communications

Multicultural audience understanding

Education

Bachelor's degree

Job description

Social Media and Content Specialist - Employee, Development and Communications

Location: District of Columbia, United States

Project HOPE

Project HOPE is a global health and humanitarian organization with more than 900 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world’s most pressing global health challenges. For more than 65 years, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and respond to humanitarian crises worldwide.

Code of Conduct

It is our shared responsibility and obligation to treat each other with respect, take affirmative steps to prevent matters involving Sexual Exploitation & Abuse and Trafficking in Persons, and to disclose all potential and actual violations of our Code of Conduct, which may include Conflicts of Interest, Fraud, Corruption, Discrimination or Harassment. Together, we canreinforce a culture of respect, integrity, accountability, and transparency.

Position Summary

In collaboration with the Social Media Manager, the Social Media and Content Specialist will own the daily social media presence for Project HOPE across platforms. They will conceptualize, write, post, and engage with our community online to build trust and credibility, reach a diverse audience across multiple demographics, and support fundraising initiatives. This role requires a creative and collaborative thinker, and an empathetic storyteller who can translate social analytics into opportunities for growth.

We're seeking a skilled social media expert who can creatively share the stories of our global impact and inspire supporters to take action. From donor and partner communications on LinkedIn to fundraising appeals that mobilize emergency responses on Instagram to influencer campaigns that educate audiences about our programs, you'll communicate the critical importance of Project HOPE's work across every channel.

This position combines purpose-driven storytelling with strategic marketing communications, requiring someone who can translate complex health issues into engaging content, persuasive fundraising copy, and compelling narratives that move hearts, minds, and resources toward our mission. The ideal candidate understands how to build and maintain a distinctive, authentic brand voice for a global organization.

The Social Media and Content Specialist will work closely with our Communications, Development, and Program teams to craft emotionally resonant content that authentically represents Project HOPE's global health work, and inspires meaningful action in support of our fundraising, awareness, and engagement goals.

Principal Responsibilities

Content Planning and Execution

• Build and maintain the social content calendar across all Project HOPE channels with a focus on LinkedIn, Instagram, X, Facebook, and TikTok
• Write engaging and educational copy for daily posts, video scripts, and graphics while thoughtfully adapting messaging for diverse audiences from major donors and organizational peers to young activists learning about Project HOPE on TikTok
• Schedule and publish posts, thoughtfully optimized for each platform
• Maintain brand voice consistency across all channels to ensure authenticity and emotional resonance
• Translate complex program information into clear, accessible, and persuasive copy
• Create content that drives engagement and action

Asset Coordination

• Submit image and video asset requests to the creative team with clear specifications and manageable timelines
• Track asset progress through the approval pipeline when collaborating with the creative team
• Coordinate with additional Project HOPE teams as needed to support creative production

Community Presence

• Monitor and engage with comments, replies, DMs, and community discussions daily to build extended trust with audiences online
• Thoughtfully interact with partners, creators, celebrities, and other organizations online to build visibility and organic relationships

Strategy and Innovation

• Research and report on audience preferences and platform algorithm changes in real time
• Pitch new content ideas and formats to leadership
• Test tactics and use analytics to improve performance
• Identify growth opportunities on emerging platforms

Quality and Process

• Follow established approval workflow process to ensure brand alignment before publishing
• Maintain close attentiveness to detail including copy integrity, cultural appropriateness, brand consistency, tags, links, and assets for accuracy before posting
• Flag potential issues proactively and communicate status updates to the team as needed
• Support day-to-day marketing team operations such as project intake, Asana tracking, and production coordination, as needed.

Video Content (desired, but not required)

• Concept, shoot, and edit short-form video content for TikTok and Instagram Reels
• Identify trending formats and sounds and adapt them for Project HOPE-aligned content

Minimum Qualifications

• Bachelor's degree
• 3-5 years of professional social media experience
• Proven track record of creating content that drives measurable engagement or donations
• Experience writing for diverse audiences and cultural contexts
• Strong understanding of ethical storytelling practices, particularly regarding vulnerable populations
• Demonstrated ability to write compelling copy with proven results
• Growth mindset a must. Experience setting KPIs and leveraging analytics to track toward goals.
• A fine eye for editing, grammar, punctuation; a close ear for appropriate tone across moments and messaging
• An eye and voice for great storytelling with utmost respect and sensitivity toward people of all cultures
• Must be available when needed on nights and weekends, especially during crisis communications and emergencies

PREFER QUALIFICATIONS

• Prior agency or in-house role
• Multilingual, e.g., Arabic, other
• Video editing experience

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Physical demands

• While performing the duties of this job, the employee must be mobile in