Marketing Content Manager

Catapult Solutions Group; United States; On-site; USD 90,000 - 138,000; Full time

Job summary

A leading company is seeking a Content Marketing Manager to develop and manage strategic content that drives engagement and supports business goals. This position requires a strong professional writing background, analytical skills, and the ability to manage projects effectively. Candidates should have experience in B2B environments and content marketing best practices.

Qualifications

• 3+ years of experience in content marketing or editorial role for B2B.
• Exceptional communication and collaboration skills.
• Knowledge of content marketing and SEO best practices.

Responsibilities

• Lead the creation of high quality content for mid-market and enterprise audiences.
• Track and report on content performance metrics.
• Collaborate with other teams to integrate content with business goals.

Skills

Professional writing

Program management

Analytical skills

Project coordination

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Adobe Analytics

Google Search Console

WordPress

Job description

Catapult Solutions Group provided pay range

This range is provided by Catapult Solutions Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$62.00/hr - $67.00/hr

Direct message the job poster from Catapult Solutions Group

The Content Marketing Manager will lead by own the delivery of content programming (blog and supporting amplification channels), supporting and executing on a content marketing strategy that supports Enterprise Suite. Objectives include brand building, product positioning and lead generation.

You will work with a team of internal content and communications experts and agency partners to produce high-quality, engaging, and informative blog content and other materials that help mid-market customers and support our business growth objectives. Other duties include optimizing content for search engines, collaborating with stakeholders to align content with campaigns, product updates and seasonal moments, upkeep content hygiene and analyzing content performance metrics to optimize and improve content marketing programs. You will collaborate on content strategy, manage related workstreams, including reporting results.

Core Responsibilities

• Content Planning & Development: Execute a full-funnel content marketing program that targets mid-market and enterprise audiences and supports go-to-market objectives.
• Content Creation and Program Management: Lead the creation of high quality content that drives traffic, engagement, and conversions. This includes creating content briefs, assigning tasks, reviewing and editing content, and ensuring consistency, accuracy, and quality across all channels.
• Amplification: Partner with media agencies to amplify content across third-party channels, as well as owned channels like social media. Help to move work forward and increase reach, and review performance data to make fast decisions.
• Support performance Measurement: Track and report on content performance metrics. Collaborate with other teams to integrate content metrics with broader business goals and performance indicators.

Key Performance Indicators (KPI’s):

• Improve organic search visibility and rankings
• Increase website traffic from organic and paid channels
• Generate leads from content sources
• Increase interactions per visitor and blog engagement

12 month contract with option to renew

• Skills Professional writing and ability to craft content for mid-market and enterprise level audiences
• Ability to work in a fast paced environment and think on your feet
• Program management. Hands-on experience managing various content projects related to product go-to-market, audience, and SEO improvements, and stakeholder management.
• Experience working in B2B, preferably working in enterprise sales environments
• Strong partnership skills to work with different teams and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video.
• Experience managing a content calendar, schedule, briefing agency topics, reviewing and editing for SEO and content accuracy, as well as reviewing, editing, briefing, and revising content drafts.
• Strong ability to take strategic direction, research necessary tactics, and create a working process of execution.
• Ability to self-start, organize, and manage multiple concurrent initiatives.
• Practical problem-solving skills with experience in communication, email writing, software, and time management.
• Report on progress and metrics on a regular basis
• Ensure quality work is delivered on-time for all campaigns

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 3+ years of experience in a content marketing or editorial role for a B2B and digital company.
• Exceptional communication and collaboration skills, with the ability to work cross-functionally.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide data-driven insights.
• Knowledge of current trends in content marketing and SEO best practices.
• Ability to work in a fast-paced, dynamic environment with multiple deadlines and priorities, and confident in managing agencies.
• Experience using content management systems and analytics tools for reporting such as Adobe Analytics, Tableau, Google Search Console or equivalent tools.
• Experience in WordPress and other CMS is a plus

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

Referrals increase your chances of interviewing at Catapult Solutions Group by 2x

Inferred from the description for this job

United States $90,000 - $138,000 6 days ago

Marketing Communications Manager (Remote - US)

New York, NY $110,000 - $125,000 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.