Marketing Content Manager

Advision Development; Town of Texas (WI); On-site; USD 70,000 - 75,000; Full time

Job summary

Advision Development is seeking a strategic Content Marketing Manager focused on sports and iGaming. You will lead editorial initiatives to boost user engagement and traffic, support product marketing, and develop content aligned with business goals in a collaborative environment. If passionate about performance content within the sports space, apply to join a growth-driven team.

Benefits

12 days PTO annually (accrued monthly)

Flexible working hours

Collaboration-oriented team culture

Qualifications

• 5+ years in content marketing, preferably in sports or media.
• Strong instincts in editorial strategy and content planning.
• Proven ability to generate backlinks and SEO traction.

Responsibilities

• Own and manage a weekly sports calendar tied to traffic and conversion.
• Plan and execute tentpole content campaigns for major sports events.
• Develop editorial methodologies for the content ecosystem.

Skills

Content Marketing

Editorial Strategy

SEO Traction

Collaboration

Job description

This range is provided by Advision Development. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $75,000.00/yr

Direct message the job poster from Advision Development

Human Resources Director | Talent Acquisition (US-CR) |

Content Marketing Manager (Sports & iGaming Focus)

Advision Development is a product-focused development and marketing agency founded in 2006. What started as a small group of tech enthusiasts has grown into a 50-person operation building, scaling, and marketing high-impact digital platforms in the odds gaming industry.

We don’t just build products—we build outcomes. Our team thrives on taking ownership of performance, delivering results through collaboration, autonomy, and a deep understanding of user needs.

The Role

We’re looking for a strategic and sports-savvy Content Marketing Manager to lead editorial initiatives that boost traffic, deepen user engagement, and align with product marketing goals.

You will own the weekly sports calendar, manage tentpole event content (think: Super Bowl, March Madness), and develop authority-building content that earns links and trust.

• Own and maintain a weekly sports calendar tied to key traffic and conversion windows
• Plan and execute tentpole content campaigns around major sports events (e.g., NFL Kickoff, Super Bowl)
• Develop editorial methodologies and rankings for the content ecosystem
• Create and manage news and feature content designed for link building and authority generation
• Support product marketing and aligning editorial campaigns with launch calendars, paid efforts, and retargeting strategies

What We Value

• Mission Alignment – You understand our product and performance goals
• Execution-First – You act on insights that move the needle
• Self-Starter Energy – You take initiative and drive your content roadmap
• Collaboration – You partner across disciplines to elevate the final output
• User Obsession – You see content through the eyes of the bettor and reader
• Problem Solving – You try and test before escalating; you come with solutions
• Candor & Clarity – You give and receive feedback thoughtfully and clearly
• Competitive Drive – You thrive on outperforming benchmarks

Qualifications

• 5+ years in content marketing, preferably in sports, media, product marketing, or affiliate publishing
• Strong instincts in editorial strategy, content planning, and campaign execution
• Proven ability to generate backlinks and SEO traction through strategic content
• Experience in product marketing collaboration, including support for paid, retargeting, user testing, etc.
• Familiarity with sports betting and/or iGaming markets (a strong plus)
• Skilled in remote, cross-functional teamwork
• Fluency with reporting frameworks and marketing tech stacks
• Remote-first culture with flexible working hours
• Impactful role in a scaling digital agency powering leading sports betting platforms
• 12 days PTO annually (accrued monthly)
• A collaborative, performance-oriented team where your ideas shape strategy

If you're passionate about performance content and SEO strategy in the sports/iGaming space, we'd love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Administrative and Writing/Editing

• Industries

  IT Services and IT Consulting and Marketing Services

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