Marketing Content Manager - Bitcoin.com

Stripe, Inc; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

A leading company in the FinTech industry is seeking a Content Marketing Manager to spearhead digital marketing initiatives. The ideal candidate will be responsible for enhancing email marketing strategies and ensuring alignment with brand messaging while having a passion for the world of Cryptocurrency.

Qualifications

• Previous work experience as an email marketing manager or digital marketing specialist.
• Proficiency with email marketing tools and HTML.
• Excellent written communication and copywriting skills.

Responsibilities

• Design and improve marketing campaigns aligned with sales goals.
• Create email templates for effective communication.
• Generate content for newsletters and manage email database.

Skills

Email marketing

Digital marketing

Copywriting

SEO

HTML

Google Analytics

Communication

Education

BSc degree in Marketing

Tools

Email marketing tools

Content management systems

Marketing automation technology

Database tools

Job description

We are looking for a talented Content Marketing Manager to take the lead with several of our marketing strategies. If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As a Content Marketing Manager, your role is to reach our target audience through digital marketing, social media, email campaigns, newsletters, and several other outlets to inform them about new products, events and the vision of Bitcoin.com.

Responsibilities:

• Increase the coverage and quality of our email database and align it with our marketing segmentation and lead generation strategies

• Design, implement, analyze, and improve marketing campaigns with respect to sales and marketing goals

• Create email templates with advanced customization features that look great on both desktop and mobile

• Work closely with our Product team to ensure the right message is being sent to the right subscribers at the right time

• Work closely with our Design team to ensure all messaging is both brand- and design-compliant

• Work closely with other Marketers to ensure effective use of the email channel

• Create content for periodic newsletters and updates

• Provide concise monthly reports on campaigns, conversions and more

Requirements:

• Previous work experience as an email marketing manager or digital marketing specialist

• Proficiency with email marketing tools

• Previous hands-on experience with HTML and content management systems

• Proficiency with Google Analytics conversion strategies, data, etc.

• Proficiency with marketing automation technology

• Familiarity with common SEO/SEM practices

• Familiarity with analytical and database tools

• Excellent written communication and copywriting skills in English

• An ability to work under tight deadlines

• A general understanding of and interest in Cryptocurrency

• BSc degree in Marketing or relevant field

Additional information

We are serious about what we do, but more importantly, we have a ton of fun doing it. Our modern and progressive culture is on the cutting-edge of technology, marketing, operations, and FinTech. To match the nature of the decentralized currency revolution, we too have designed our workplace to be a globally distributed force, and have created work experiences based on transparency, productivity, trust, and passion.

We can't wait to show you more, please send us your interest so we can speak right away!

Jared Stone, Head of HR & The Entire Bitcoin.com Team