Digital PR & Content Marketing Manager - fully remote within Europe (m/f/d)

JobLeads GmbH; United States; Remote; Confidential; Full time

Job summary

A leading career development company seeks a Digital PR & Content Marketing Manager to drive impactful PR campaigns and develop engaging content strategies. The ideal candidate will combine a data-driven approach with strong storytelling skills to enhance brand authority and visibility globally. You’ll work in a collaborative, remote-first environment with a mission-driven team dedicated to empowering job seekers through innovative story-telling.

Benefits

Flexible working conditions

Collaborative remote-first culture

Access to unique datasets for storytelling

Qualifications

• 4+ years experience in digital PR, content marketing, or SEO.
• Proven track record in securing high-quality media placements.
• Strong ability to translate complex data into engaging stories.

Responsibilities

• Develop data-driven PR campaigns using job market data.
• Conduct outreach to influencers and media professionals.
• Optimize content performance through SEO alignment.

Skills

Data storytelling

Content strategy

Digital outreach

Analytical skills

Collaborative work

Tools

HARO

BuzzStream

Google Analytics

SEMrush

Ahrefs

Job description

Digital PR & Content Marketing Manager - fully remote within Europe (m/f/d)

Remote within Europe

At JobLeads our mission is to enable jobseekers to land a better job faster. On this mission we are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide.

We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture.

We look for people who are curious, inventive, analytical and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative.

The Team:
At JobLeads, our mission is to help jobseekers land a better job faster. We’re digitizing every aspect of career coaching to make it accessible and affordable for jobseekers worldwide. With a presence in 40+ countries and over 4 million monthly users, we’re proud to be a fully remote company with a positive, diverse, and supportive culture.

We value curiosity, creativity, analytical thinking, and continuous improvement. We strive to be smart, humble, hardworking, and—above all—collaborative.

Your Role:
As our Digital PR & Content Marketing Manager, you'll sit at the intersection of data storytelling, content strategy, and digital outreach. Your mission is to convert our rich job market data and customer insights into powerful narratives that earn media attention, build high-quality backlinks, and position JobLeads as a global authority in the career development space.

What You'll Be Doing:

Create Data-Driven PR Campaigns

Develop compelling, newsworthy stories from our database of 10+ million job listings and extensive customer insights

Work closely with BI and data engineering teams to uncover angles and trends

Use AI and analytics tools to discover timely, relevant story opportunities

Conduct strategic outreach to journalists, bloggers, and digital connectors in global markets

Build and nurture relationships with media professionals and influencers

Design and execute PR campaigns to drive backlinks and brand visibility

Develop Content Strategy & Authority Assets

Produce varied content formats (infographics, tools, research, trend reports) to enhance authority and linkability

Align content calendars with seasonal trends, news cycles, and industry events

Launch reactive PR campaigns based on emerging trends and headlines

Optimize & Analyze Content Performance

Ensure SEO alignment without compromising editorial quality

Track media coverage, backlinks, domain authority, and organic traffic growth

Conduct competitive analysis to maintain a cutting-edge strategy

What You'll Need:

4+ years of experience in digital PR, content marketing, or SEO

Proven track record of securing high-quality media placements and backlinks

Strong ability to translate complex data into engaging stories

Excellent written and verbal English communication skills

Experience with digital outreach platforms (e.g., HARO, PitchBox, BuzzStream)

Experience collaborating with cross-functional teams (data, engineering, marketing)

Nice If You Have:

Skills in data visualization and infographic creation

Familiarity with AI tools for research, content ideation, and outreach

Experience with analytics platforms like Google Analytics, SEMrush, or Ahrefs

Basic understanding of SQL or similar query languages

Previous success creating B2C content that resonated broadly

A global perspective on media and content trends

What You Can Expect On Board:

A mission-driven team dedicated to empowering job seekers worldwide

Access to unique, large-scale datasets for limitless storytelling potential

A collaborative, remote-first culture that supports your autonomy and growth

A high-impact role where your work directly influences brand recognition and SEO success

Flexible working conditions and an international, inclusive team

If you're passionate about crafting data-driven stories that build brand authority, earn media attention, and drive measurable results—we want to hear from you. Join us at JobLeads in transforming how job seekers find their next opportunity, one powerful narrative at a time.

Apply today and help shape the future of job search.

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