Marketing Content & Events Coordinator

Coast Southwest, Inc.; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Coast Southwest, Inc. is seeking a Marketing Coordinator to support planning, execution, and improvement of marketing strategies. You will work with an external marketing firm and internal teams to build relationships with partners, vendors, and clients.

You will help manage materials, content creation, website updates, events, and email communications while ensuring brand consistency across platforms.

Qualifications

• Bachelor’s degree required, in marketing, communications, business administration, or a similar field preferred.
• A minimum of 3-5 years of marketing experience or related field is preferred.
• Strong Communication Skills: Both written and verbal communication are essential for creating content, collaborating with teams, and interacting with clients and vendors.
• Basic knowledge of marketing principles: Understanding of marketing concepts such as market research, branding, and social media.
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently.
• Attention to Detail: Ensuring all marketing materials are accurate and meet brand standards.
• Proficiency in Digital Tools: Familiarity with Microsoft Office and marketing tools like email platforms, social media management tools, and basic CMS (Content Management Systems) for website updates.
• Social Media Skills: Experience managing or engaging with social media platforms is a plus.
• Creative Thinking: Ability to brainstorm and assist in creating engaging content.
• Must be domiciled in the Southwest.
• Availability to travel both locally and to out-of-state destinations on occasion for training or trade shows.

Responsibilities

• Collaborate with leaders, sales and marketing staff to support marketing efforts.
• Work closely with the external, outsourced marketing team on all marketing and advertising initiatives.
• Assist in aligning and prioritizing marketing goals for each quarter.
• Manage and engage with social media communities to maintain active and conversational interactions.
• Help uphold a strong brand image that attracts and retains both suppliers and customers.
• Ensure that brand standards are followed across all marketing materials, both internally and externally.
• Support event planning; attend conventions and trade shows to manage branding, collateral, activations, and post-event reports.
• Participate in weekly marketing meetings, offering insights and updates as needed.
• Coordinate with vendors and partners to ensure the timely delivery of collateral and meet project milestones.
• Assist with managing marketing and advertising expenses, reconciling invoices with PO's.

Skills

Communication

Organization

Attention to detail

Social media

Creative thinking

Education

Bachelor's degree

Tools

Microsoft Office

CMS

Email platforms

Social media management tools

Job description

Coast Southwest, Inc. is seeking a Marketing Coordinator to support planning, execution, and improvement of marketing strategies. You will work with an external marketing firm and internal teams to build relationships with partners, vendors, and clients.

You will help manage materials, content creation, website updates, events, and email communications while ensuring brand consistency across platforms.