Marketing Coordinator

Coast Southwest, Inc.; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Coast Southwest, Inc. is seeking a Marketing Coordinator to support planning, execution, and improvement of marketing strategies. You will work with an external marketing firm and internal teams to build relationships with partners, vendors, and clients.

You will help manage materials, content creation, website updates, events, and email communications while ensuring brand consistency across platforms.

Qualifications

• Bachelor’s degree required, in marketing, communications, business administration, or a similar field preferred.
• A minimum of 3-5 years of marketing experience or related field is preferred.
• Strong Communication Skills: Both written and verbal communication are essential for creating content, collaborating with teams, and interacting with clients and vendors.
• Basic knowledge of marketing principles: Understanding of marketing concepts such as market research, branding, and social media.
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently.
• Attention to Detail: Ensuring all marketing materials are accurate and meet brand standards.
• Proficiency in Digital Tools: Familiarity with Microsoft Office and marketing tools like email platforms, social media management tools, and basic CMS (Content Management Systems) for website updates.
• Social Media Skills: Experience managing or engaging with social media platforms is a plus.
• Creative Thinking: Ability to brainstorm and assist in creating engaging content.
• Must be domiciled in the Southwest.
• Availability to travel both locally and to out-of-state destinations on occasion for training or trade shows.

Responsibilities

• Collaborate with leaders, sales and marketing staff to support marketing efforts.
• Work closely with the external, outsourced marketing team on all marketing and advertising initiatives.
• Assist in aligning and prioritizing marketing goals for each quarter.
• Manage and engage with social media communities to maintain active and conversational interactions.
• Help uphold a strong brand image that attracts and retains both suppliers and customers.
• Ensure that brand standards are followed across all marketing materials, both internally and externally.
• Support event planning; attend conventions and trade shows to manage branding, collateral, activations, and post-event reports.
• Participate in weekly marketing meetings, offering insights and updates as needed.
• Coordinate with vendors and partners to ensure the timely delivery of collateral and meet project milestones.
• Assist with managing marketing and advertising expenses, reconciling invoices with PO's.

Skills

Communication

Organization

Attention to detail

Social media

Creative thinking

Education

Bachelor's degree

Tools

Microsoft Office

CMS

Email platforms

Social media management tools

Job description

The Marketing Coordinator helps support the planning, execution, and improvement of marketing strategies. This role involves working closely with our external marketing firm and internal teams and assists with the building of positive relationships with external partners, vendors, and clients. Key responsibilities include managing marketing materials, assisting with content creation, updating the company website, coordinating events, and handling email communications. The Marketing Coordinator will also help carry out marketing strategies that align with the company’s goals, ensuring the brand message is consistent and effective across all platforms.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

• Collaborate with business segment leaders, the sales team, and other marketing team members to support marketing efforts and meet needs.
• Work closely with the external, outsourced marketing team on all marketing and advertising initiatives.
• Assist in aligning and prioritizing marketing goals for each quarter.
• Manage and engage with social media communities to maintain active and conversational interactions.
• Help uphold a strong brand image that attracts and retains both suppliers and customers.
• Ensure that brand standards are followed across all marketing materials, both internally and externally.
• Support event planning efforts and attend conventions, conferences, and trade shows alongside the marketing team to manage branding, collateral, and activations, as well as provide post-event reports and analysis.
• Participate in weekly marketing meetings, offering insights and updates as needed.
• Coordinate with vendors and partners to ensure the timely delivery of collateral and meet project milestones.
• Assist the internal team in managing marketing and advertising expenses, ensuring proper recognition of invoices and matching them to signed purchase orders.

QUALIFICATIONS

• Bachelor’s degree required, in marketing, communications, business administration, or a similar field preferred.
• A minimum of 3-5 years of marketing experience or related field is preferred.
• Strong Communication Skills: Both written and verbal communication are essential for creating content, collaborating with teams, and interacting with clients and vendors.
• Basic knowledge of marketing principles: Understanding of marketing concepts such as market research, branding, and social media.
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently.
• Attention to Detail: Ensuring all marketing materials are accurate and meet brand standards.
• Proficiency in Digital Tools: Familiarity with Microsoft Office and marketing tools like email platforms, social media management tools, and basic CMS (Content Management Systems) for website updates.
• Social Media Skills: Experience managing or engaging with social media platforms is a plus.
• Creative Thinking: Ability to brainstorm and assist in creating engaging content.
• Must be domiciled in the Southwest.
• Availability to travel both locally and to out-of-state destinations on occasion for training or trade shows.

WORKING ENVIRONMENT (PHYSICAL/MENTAL DEMANDS)

The demands of this job include:

• The physical and mental capacity to effectively perform all essential job duties and responsibilities.
• Must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks and responsibilities.
• Must be able to focus and multitask in a busy environment and maintain composure in potentially stressful situations.
• Maintain effective and professional relationships with executives, staff, customers, vendors, and governmental agencies.
• Access to and maintenance of confidential and sensitive information.
• Must undergo and meet company standards for background checks, drug testing, and behavioral assessments.
• Employee is regularly required to sit, stand, and walk.
• Ability to verbally communicate both in person and via telephone.
• Ability to utilize various office equipment, including computer, telephone, and copy machine.
• Occasional lifting and/or moving of up to 10 pounds.