Marketing Analytics Vice President - Card Data Analytics

Testing Site - JPMC; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

Testing Site - JPMC leads a dynamic Card Data & Analytics team as a Quant Analytics Vice President, shaping credit card marketing strategy with advanced analytics. You will guide data-driven decisions, partner across the organization, and drive enduring models and best practices.

We seek a seasoned leader with 6+ years in marketing analytics, expert tools experience, and a proven ability to translate insights into action.

Qualifications

• Master’s degree in a relevant quantitative field such as Statistics, Economics, Marketing Analytics, Mathematics, Engineering, CS.
• 6+ years in marketing analytics roles (digital analytics, campaign measurement, customer insights).
• 6+ years across analytics platforms and tools; hands-on with big data platforms.
• Strong ability to translate analytics into actionable business decisions.
• Excellent communication with senior stakeholders; persuasive storytelling.

Responsibilities

• Lead analytics and insights delivery to inform strategies for digital marketing and campaigns.
• Develop customer segmentation and targeting to optimize marketing effectiveness.
• Pull and combine data from multiple sources for analytics and reporting.
• Communicate findings to senior leaders to influence strategy and investment decisions.
• Collaborate with cross-functional groups to foster data-driven learning.
• Develop data models and ensure high data quality and low redundancy.
• Champion analytics best practices across the marketing organization.

Skills

Marketing analytics

Communication

Cross-functional collaboration

Data storytelling

Problem solving

Statistical methods

Education

Master’s degree in quantitative field

Tools

Snowflake

Alteryx

SAS

Tableau

Python

Excel Pivot

Job description

Join our Card Data & Analytics Team as a Quant Analytics Vice President and play a pivotal role in shaping the future of our credit card business. This position offers significant career growth, skill development, and the opportunity to drive impactful business decisions through advanced marketing analytics. You’ll collaborate with talented colleagues and contribute to innovative solutions that enhance customer engagement and business performance.

As the Quant Analytics Vice President, you will lead the delivery of analytics and insights to inform strategies and drive critical business decisions related to digital marketing, customer journeys, segmentation, and targeting. You will work closely with cross-functional teams, leverage data from large SQL and AWS databases, and communicate findings to stakeholders to translate insights into measurable actions. You will partner across the credit card organization to understand business needs, create solutions, and champion analytics best practices. Your leadership will support long-term data models and facilitate holistic, cross-functional learning, ensuring high data quality and reduced redundancy.

You will have the opportunity to collaborate with analytic and non-analytic groups, influence marketing strategy and investment decisions, and drive the adoption of best practices in data and analytics. This role is ideal for an innovative leader who thrives in a dynamic environment and is passionate about leveraging data to deliver measurable business outcomes.

Job responsibilities

• Establish and foster partnerships across the organization to understand marketing objectives and business requirements
• Lead the creation and execution of solutions to pull and combine data from multiple sources for digital analytics, campaign measurement, and reporting
• Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
• Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
• Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
• Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
• Champion data and analytics best practices across the marketing organization
• Translate business needs into data models supporting long-term marketing solutions
• Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

Required qualifications, capabilities, and skills

• Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
• 6+ of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
• 6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands‑on experience using big data platforms required
• Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
• Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
• Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred qualifications, capabilities, and skills

• Financial services experience, especially in credit card marketing analytics
• Experience with digital marketing platforms, web analytics, and campaign attribution modeling