Marketing Consultant

Goldfish Swim School Franchising; Troy (MI); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k)

401(k) matching

Dental insurance

Job summary

Goldfish Swim School Franchising in Troy, Michigan is seeking a Franchise Marketing professional to onboard new locations and ensure brand standards compliance. The ideal candidate will have a BA in Marketing and over 3 years of marketing experience, preferably in franchise settings.

This role includes overseeing training, analyzing KPIs, and developing strong franchise relationships. Flexible work-from-home options are available, along with a supportive work environment that embraces core company values.

Qualifications

• Minimum 3+ years of marketing experience, with franchise and/or field marketing experience preferred.
• Willingness to travel up to 15% of the time.
• Adherence to company core values.

Responsibilities

• Onboard new locations following support protocols.
• Oversee ongoing training and brand compliance.
• Analyze KPIs for business improvement opportunities.
• Develop and maintain strong franchise relationships.
• Assist with team projects as needed.

Skills

Local marketing strategy execution

Teamwork mentality

Time management

Excellent communication skills

Project management

Education

BA in Marketing, Public Relations, or Communications

Tools

G Suite

Mac-based environment

Job description

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

Duties and Responsibilities

• Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
• Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions, offers, partnerships) necessary to capitalize on local marketing opportunities.
• Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
• Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
• Onboard, train, and monitor all franchisee social media channels in designated territory; auditing post frequency and ensuring brand standards while helping to drive engagement.
• Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
• Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
• Assist with team projects as needed.

Requirements

• BA in Marketing, Public Relations, Communications, or related field
• Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
• Willing to travel up to 15% of the time
• Embrace and be guided by the Core Values of the company

Desired Skills and Abilities

• Proven track record in local marketing strategy and execution
• Independent thinker with teamwork mentality and impeccable follow-through
• Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
• Excellent written and verbal communication skills
• Strong project management, problem-solving & organizational skills
• Experience with a Mac-based environment and G Suite preferred

Flexible work from home options available.

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.